Wednesday, 15 July 2020

More reward seats, more status support, more value for Qantas frequent flyers

More reward seats, more status support, more value

Qantas is making it easier for Frequent Flyers to use their points on domestic and Trans-Tasman flights, as more travellers look closer to home for their next holiday.

For the rest of 2020, Classic Flight Reward seat availability will be increased by up to 50 per cent to the most popular destinations in Australia and New Zealand including Cairns, Sunshine Coast, Sydney, Queenstown and Auckland (when flights recommence).

To help regular flyers maintain their travel benefits, Qantas Frequent Flyer will also be giving tiered members Silver and above a one-off Status Credits bonus to compensate for reduced flying activity.

The increased availability and status support are part of a raft of initiatives from the loyalty program designed to give members more value from their upcoming holidays and the broader program.



Other program improvements include:

Extra Status Credits: To help our most frequent flyers maintain their benefits throughout travel restrictions, eligible Silver, Gold, Platinum and Platinum One members will automatically receive 50 per cent of the Status Credits they need annually to keep their tier.  Members most impacted, such as those whose membership year started at the peak of travel restrictions, will also be eligible for additional monthly Status Credits support. Loyalty Bonus’[i] for members will now also count towards reaching or retaining Platinum One until 31 December 2021.

Better value on accommodation: The number of points required for Points Plus Pay Qantas Hotels bookings will decrease by 20 per cent effective immediately[ii]. For a limited time only members will also receive 5,000 points back when they book a minimum of 3 nights and on selected Qantas Luxury offers earn up to 125 bonus Status Credits when they book before Monday 31 August 2020.

Greater flexibility: To enable members to plan their holidays with more confidence, bookings made using points on Qantas Group flights will have any change or cancellation fees waived until 31 October 2020[iii].

More Points Planes: Qantas Frequent Flyer will launch more Points Planes – exclusive flights for frequent flyer redemptions – to meet the pent-up travel demand of members and boost Australian tourism. Timings and destinations of the flights will be released over the coming months.

Improved digital experience: Qantas Frequent Flyers will soon have a new way to plan their holidays with points. ‘Dream Planner’, launching on 28 July 2020, uses real time data and notifications to keep members informed on reward seat availability and special offers to their preferred destinations.



Qantas CEO Alan Joyce said the changes were good news for members and for tourism.

“Australia is home to world-class destinations and Qantas is making it easier for frequent flyers to visit them,” Mr Joyce said.

“We’re adding more Points Planes and more reward seats to our most popular domestic destinations, because that’s where people will be holidaying for the rest of the year.

“We’re also helping our most loyal flyers maintain their travel benefits by giving them extra Status Credits in recognition of their long-term loyalty.”

Qantas Loyalty CEO, Olivia Wirth said Qantas Frequent Flyer is one of the most attractive loyalty programs in the world because it’s always evolving and innovating to meet the needs of its 13 million members.

“We’ve been listening to our Frequent Flyers closely over the last few months about how they feel about travel, where they want to go and how they want to use their points,” Ms Wirth said.

“What emerged was that despite what’s going on around the world, the notion of the dream trip is well and truly alive, they’re just looking a little closer to home.

“Qantas Frequent Flyers are some of the country’s biggest advocates for travel and this has been reflected in the number of bookings we’re seeing as travel restrictions ease.

“That’s why we’re continuing to invest in making our members’ travel dreams a reality with more choice, better value and greater flexibility.”



Fast facts:

Intention to travel for Frequent Flyers remains high at 90 per cent.
Majority of Qantas Points in the program are earned on the ground, this hasn’t changed.
Qantas Frequent Flyers typically save points over a long period of time for a big dream trip – travel still remains the number one preference to redeem points.
Qantas’ latest nationwide sale shows that Sydney-Brisbane, Melbourne-Sydney, Perth-Broome, Sydney-Cairns, Brisbane-Cairns as the most popular routes.
Other recent program updates:

Launched additional earn partners including BP and Afterpay.
Increased Wellbeing incentives to keep members active.
Giving members the opportunity to earn bonus Status Credits on the ground through partners like BP and Woolworths.
Implemented a 12 month status extension for eligible members.
[i] For every 500 Status Credits earned by a member they receive a Loyalty Bonus of either 50 Status Credits or 8,000 Qantas Points.

[ii] The 20% discount only applies to the points component of  Points Plus Pay booked  before 11:59 AEST Thursday 31 December 2020 and excludes Classic Hotel Rewards.

[iii] Fees will be automatically waived on changes or cancellations to any Classic Flight Reward booking, until 31 October 2020. To be eligible for the fee waiver, all flights in your booking must be Classic Flight Rewards. If you combine Classic Flight Rewards with non-Classic Flight Reward fares (“Commercial Fares”), the fee waiver will not apply. Reward Assistance and Service Fees may apply. For a list of all Classic Flight Reward service fees, see the Fee Schedule in the program Terms and Conditions.







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1 comment:

Matt Blackledge said...

The industry is going to have to use every trick at its disposal to get the public back flying. I fear that a lot of airlines that 'cut their cloth' in the peak of the last 4-5 years will not survive.