Thursday, 23 January 2020

The Reach Key West, Curio Collection by Hilton Refurb Complete

Following a multi-million-dollar renovation, the newest addition to Hilton’s upper upscale Curio Collection, The Reach Key West recently made its debut and will be the brand’s first property in the destination. The reimagined 150-room resort, owned by Park Hotels & Resorts, is positioned on the only natural sand beach in the southernmost tip of the continental U.S. in Key West. The resort also features a new oceanfront restaurant and bar, Four Marlins, with a completely modernized design that offers delicious cuisine amid sea breezes on the open-air wood deck.

“The Reach Key West is a highly anticipated addition to our portfolio of handpicked, one-of-a-kind hotels, which continues to grow substantially in South Florida,” said Jenna Hackett, global head, Curio Collection by Hilton. “The unique spirit and essence of Key West is thoughtfully channelled at The Reach Key West, influenced by the island’s rich culture, history, art and cuisine.”

Keeping its original name referencing the nautical term “reaching,” a relaxed point of sail, the resort’s coastal style elements were thoughtfully designed to reflect the island’s natural beauty. Senses are engaged upon entering the bright and airy lobby where original, local artwork takes centre stage, such as sculptural netting nodding to local fishermen and colourful hanging ceramic fish by local artists at Key West Pottery. Floor-to-ceiling windows connect the lobby with the hotel’s communal patio that is watched over by a larger-than-life “Gypsy Chicken” mural painted by local Cuban American muralist, street artist and painter David “DaveL” Lavernia. Inspired by DaveL’s passion for animal and environmental conservation, the mural stands as an iconic and colourful backdrop paying homage to Key West’s infamous roaming roosters.

“We have an unmatched address here in Key West, situated on the only natural sand beach and a short stroll from Duval Street,” said John Trovato, managing director, The Reach Key West. “The Reach has fully transformed and emerged with a fresh aesthetic for our guests while staying true to Key West’s uncomplicated, no-shoes-required lifestyle.”

Guests of The Reach Key West can also tap into Hilton Honors, the award-winning guest-loyalty program for Hilton’s 17 distinct hotel brands. Members who book directly have access to instant benefits, including a flexible payment slider that allows members to choose nearly any combination of Points and money to book a stay, an exclusive member discount, free standard Wi-Fi and the Hilton Honors mobile app.

For more information or to make a reservation, visit The Reach Key West, Curio Collection by Hilton and connect on Instagram, Facebook and Twitter. For more news on Curio Collection by Hilton, visit For more information about Park Hotels & Resorts, visit

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