Radisson Hotel Group turns Europe RED with three new franchises run by
Value One Hotel Operations
The Radisson Hotel Group, has confirmed the signing of three brand-new hotels, all arriving under its Radisson RED brand as part of a strategic franchised partnership with developer and operator Value One Hotel Operations.
Elie Younes, Executive Vice President & Chief Development Officer for Radisson Hotel Group, says: “We are delighted to expand our bold Radisson RED brand in three key European cities; Lisbon, Porto and Vienna. We are grateful for the trust that Value One Hotel Operations, our partner, displays in our brand and people. A great success lies ahead of this journey.”
Christoph Flรผgel, Board Member of Arbireo Capital, one of the partners in the joint venture Value One Hotel Operations, adds: “The franchising agreement offers a significant win-win potential as our investors are appreciative of Radisson RED’s brand and customer loyalty. We look forward to developing, managing and operating the new properties and adding to these strengths in our long-term partnership.”
Karl Bier, Managing Partner of Value One Hotel Operations, says: “Radisson RED stands for supreme quality in hospitality and select service, so we are pleased to have won a partner as renowned as the Radisson Hotel Group. Portugal’s importance as a travel destination is growing and we are thrilled to expand our operations with two new fantastic hotels in this attractive market.”
Ana Mendes Godinho, the Portuguese Secretary of State for Tourism, adds: “It is with great satisfaction that we welcome the news of these investments in Lisbon and in Vila Nova de Gaia. Having the Radisson RED brand coming to Portugal for the first time is proof that our country is really positioning itself as a prime investment location in tourism, and will help us retain the world’s number 1 place in WEF’s Tourism Infrastructure ranking. These two new hotels, due to open in 2021, will reinforce Portugal’s attractiveness and create more jobs in these regions”.
Based in Austria, Value One Hotel Operations is a joint venture of Value One holding’s hospitality arm and German institutional real estate investment manager Arbireo Capital’s subsidiary Arbireo Hospitality. The company combines Value One’s track record as an innovative project developer with more than 20 years of experience and Arbireo Capital’s expertise in asset and transaction management as well as operative hotel management.