Tuesday, 17 September 2019

Airport Lounge Development re-brands to Airport Dimensions


Airport Lounge Development (ALD), the developer and operator of airport lounges globally, including The Club and Club Aspire brands, has confirmed it will rebrand to ‘Airport Dimensions’ which it says will support its vision to meet the changing demands of travellers with a broader range of airport experiences beyond just lounges.

Airport Dimensions attracts millions of people into its lounges every year and since 2015, has seen a 278% increase in guest volumes, as well as 80% growth in its lounge locations. Building on the knowledge, experience and partnerships the company has established since launching in 2006, Airport Dimensions is aggressively expanding its global footprint. As part of this, it is seeking new partnerships and investing in new propositions both inside and outside of the lounge, with the aim of providing travellers with fresh offerings. These include new concepts such as sleep pods and cabins, workspaces, as well as new entertainment stations including gaming areas and virtual reality zones.

In the coming months, Airport Dimensions will be launching two new lounges in the US, which will expand its footprint in the region, bringing its international network to 22 lounges.


The Club Buffalo Niagara International Airport will capture the cultural and historic character of the region with a unique mural of the Niagara Falls national heritage area, while The Club MSY at Louis Armstrong New Orleans International Airport will feature a uniquely crafted light fixture comprising over six-hundred individually hand-blown glass pendants created by a local New Orleans artisan. These two openings will follow those launched in Jacksonville, Charleston and Las Vegas earlier this year.

Additionally, Airport Dimensions will deliver growth in other regions around the world, as well as new airport experiences, with exciting announcements and launches to be made in the coming months in Asia and the Middle East.

Meanwhile, in Europe, a new Club Aspire lounge opens in late September at London Gatwick South, in partnership with Swissport. With an interior inspired by London’s urban chic, the Club Aspire lounge is a retreat where travellers will be able to relax, recharge and refresh ahead of their journey and is the fourth of the successful partnership’s lounges to launch in the UK.

Steve Pinches, CEO of Airport Dimensions, a Collinson company, said: “With a growing portfolio of lounges and a leadership team with over 25 years’ experience in hospitality, we have a real understanding of what today’s and tomorrow’s travellers want from their airport experience. We recognize that flyers’ needs are changing and want to provide passengers with the space and time to enrich and personalize their pre-flight hours, no matter which airline they’re travelling with.

“We have ambitious plans to continue exploring new partnerships in travel experiences to provide business and leisure travellers with even more choice. This will include introducing even more services beyond the traditional lounge setting, from new rest areas, to gaming spaces and dedicated virtual reality zones. Not only will these changes benefit the guests coming through our doors, but our airport and airline partners too.”

As well as boosting the experience for travellers, the company’s expanded offering will enable its airport partners to be more competitive, retain airline customers and generate more revenue thanks to Airport Dimensions' growing list of global partnerships that drive footfall into lounges. Airport Dimensions counts over 25 domestic and international airlines as partners, including British Airways and Emirates, which are complemented by lounge program partnerships, such as Priority PassTM, the leading airport experiences program, operated by Collinson.

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