Malaysia Airlines saw a challenging 2018 and finished the year on a marginally lower loss compared to a year ago, impacted by several factors including the crew shortages in the second half of 2018. The year also saw intense competition, with supply outstripping demand, as well as volatility in fuel and forex which also affected profitability.
Notwithstanding the challenging operating environment, encouraging improvements were seen in 2018 as compared to the previous year. Revenue Average Seat per Kilometer (RASK) saw a marginal increase of 2.0% year-on-year on the back of improved pricing segmentation. In the same year, total revenue registered a 1% rise over last year’s performance whilst the overall load factor was sustained at 78%.
The airline’s focus on customer experience, with the formation of the new Customer Experience division, saw good gains with the Customer Satisfaction Index (CSI), up 4% YoY. The airline’s Net Promoter Score (NPS) also increased by a significant 22 points in 2018 with all customer touchpoints scoring better from the previous year.