One year after its debut, Delta Sync seatback has expanded the smart TV-like update to more than 330 aircraft. A new software release introduces updated features designed to put more day-of travel information at customers’ fingertips. What’s more – BBC News joins the lineup of global networks available on live TV.
One year after debuting Delta Sync seatback on the first A321ceo, customers travelling on more than 330 Delta aircraft can now enjoy the personalized experience that makes the airline’s beloved seatback screens feel more like a smart TV while offering a host of day-of-travel tools for SkyMiles Members designed to streamline their travel journey.
Delta Sync seatback is now available on five fleet types as part of the first phase of the rollout: all A321ceos, , A320s, A319s, most 75Ds and many 738s, representing 40% of total in-flight entertainment enplanements. With more than 165,000 seatback screens across Delta’s fleet—the most of any U.S.-based carrier—the airline expects to begin expanding the product to additional fleet types soon.
“We have introduced customers to a seatback product that is meaningful and relevant to how they go about their lives,” says Julieta McCurry, VP of In-Flight Entertainment and Connectivity Strategy. “SkyMiles Members have already logged in to Delta Sync seatback more than a million times, enjoying personalized content and seamless guidance through their travel day.”
Customers can also look forward to a major in-flight entertainment software release on their seatback, which includes updates like a new kids’ entertainment view, reimagined flight tools and more, as well as platform performance and stability improvements.
“We’ve learned a lot from our customers in the first year of Delta Sync seatback,” McCurry says. “Most importantly, we’ve learned that Delta has our finger directly on the pulse of what they want – a seamless, elevated and personalized in-flight experience. Our focus remains on listening, learning and innovating to deliver exactly that.”
Harnessing the power of connectivity
First announced at CES 2023, Delta is carrying out its industry-leading commitment to bringing fast, free Wi-Fi presented by T-Mobile to its entire global fleet. Today, fast, free Wi-Fi is available to SkyMiles members on more than 90% of Delta’s domestic fleet and is rolling out to international routes. But connectivity for all is just the beginning. Delta Sync seatback is one example of how Delta is using the power of that connectivity to provide even more value to customers.
“We’re seeing that access to Delta Sync seatback improves the overall in-flight entertainment experience, with SkyMiles Members who log in reporting higher satisfaction than those who don’t,” McCurry says. “And access to free Wi-Fi hasn’t cannibalized the demand for seatback content. The opposite, in fact—consumption of seatback content has increased from 2023 to 2024. Customers increasingly want a multi-device experience like they’re used to at home.”
New features rolling out to the smart TV experience
Delta Sync seatback users can expect several new features as part of the latest software release, including new ways to help streamline day-of travel.
/My Flight
Kids Experience
The new Kids Experience is a place to find and explore content, music and games curated for Delta’s youngest travellers (Note: Delta Sync seatback login is not required to access the new Kids Experience.)
Seat numbers
Seat numbers are now prominently displayed on the seatback screens to help customers find their seats during boarding.
New network, content and more on your seatback screen
Now boarding: BBC News on Live TV
