“Dance is a universal language that can break barriers, and the #RainbowRunwayChallenge represents an opportunity for people to express themselves in a fun and prideful way. I have always believed that dance is for everyone, and I am so excited to connect with people through this challenge,” said Kanemura. “This video is all about self-expression and pride, and during the filming, I was reminded how proud I am to be from this special place and to be a part of this beautiful community. I cannot wait to return in October for an even bigger celebration!”
The video for the #RainbowRunwayChallenge takes viewers through Kanemura’s hometown to seven notable locations across Oʻahu representing a different colour of the rainbow, including the Royal Hawaiian Resort, also known as the “Pink Palace” (red), Waikīkī’s Surfboard Alley (orange), Waimānalo Country Farms’ sunflower fields (yellow), Kāko'o ʻŌiwi’s taro patches (green) and the famous Waikīkī pier (blue). The video concludes with an epic dance celebration on a runway at Honolulu’s Daniel K. Inouye International Airport, backed by the airline's iconic Pualani aircraft tail (purple). Along the way, Kanemura is joined by several friends who include local LGBTQ+ influencers, Keiki (kid) pop dancers, hula dancers, drag queens and members of Hawaiian’s LBGTQ+ employee resource group, Haʻaheo (pride).
The #RainbowRunwayChallenge will come full circle in October for Honolulu Pride, where the sweepstakes winner will join Kanemura as the guest of honour on the official larger-than-life Hawaiian Airlines’ Rainbow Runway float.
The 2022 Honolulu Pride Parade and Festival will kick off on Oct. 1 with events throughout the month. This year’s theme, “Rooted in Pride,” celebrates the cultural and ancestral queer roots in the Hawaiian Islands. As the official airline sponsor of Honolulu Pride, Hawaiian Airlines proudly supports The Hawaiʻi LGBT Legacy Foundation in their mission to educate, facilitate and empower LBGTQA+ people as integral members of Hawaiʻi’s diverse community.
@hawaiianair ✨SWEEPSTAKES✨ Celebrate #Pride and join us in our 🌈Rainbow Runway Challenge🌈. Show off your own runway walk and enter for a chance to win 160,000 HawaiianMiles, a 5-night stay at the #TheRoyalHawaiian and an opportunity to dance with Mark at the Honolulu Pride parade in October. Here’s how you can enter: 1️⃣ Follow us at HawaiianAir. 2️⃣ Add your own flair and post your runway walk, inspired by Hawai‘i-born celebrity dancer @Mark Kanemura 3️⃣ Post your video and tag us, #RainbowRunwayChallenge and #Sweepstakes in your caption. 🏳️🌈#PrideMonth #AlohaIsAloha NO P ♬ original sound - Hawaiian Airlines
Follow Hawaiian Airlines on TikTok (@HawaiianAir) and Instagram (@HawaiianAirlines). For more information and official rules and regulations of the #RainbowRunwayChallenge, please visit HawaiianAirlines.com/OfficialRules.
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