Bob Cummings to return to the WestJet Group as President of Swoop

The Canadian WestJet Group has confirmed that Bob Cummings will return to the group as President of Swoop, the group's ultra-low-cost carrier. 

"I am delighted to welcome Bob back to the WestJet Group to lead Swoop through this pivotal time for affordable air travel in Canada," said Alexis von Hoensbroech, Chief Executive Officer. "Bob's passion and knowledge of the ULCC market, his strength in leading high-performing teams and his impressive track record with the WestJet Group, will ensure that Swoop continues to lead the way in providing Canadians with access to ultra-low fare travel."

"Swoop was created to make travel affordable and accessible for the most price-conscious travellers, and as we continue to expand and offer more schedule options, people can book with confidence when choosing our Canadian, ultra-low-cost airline," said Bob Cummings, President of Swoop. "I am elated to return to The WestJet Group's leadership team and am looking forward to working alongside Swoopsters to bring more choice, lower fares and certainty to the market."

Bob spent 13 years with the WestJet Group, filling many roles and was responsible for the start-up and launch of Swoop, he will begin this new role on Monday, April 18th. 

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