Wednesday, 7 April 2021

Singapore Airlines and CapitaLand embark on rewards partnership

Singapore Airlines and CapitaLand embarked on a new rewards partnership that will deliver greater value to their members, beginning with the launch of a two-way rewards conversion programme between their respective KrisFlyer loyalty programme and CapitaStar shopping and lifestyle rewards programme. This partnership will allow KrisFlyer and CapitaStar members to redeem their miles and STAR$® for a wide variety of lifestyle and travel rewards. Members can also look forward to more programme benefits such as exclusive CapitaStar shopping, dining and lifestyle rewards on the Kris+ mobile app, with more other perks and privileges made available progressively.

With the conversion programme, KrisFlyer and CapitaStar members are able to convert between miles and STAR$® on the two rewards programmes directly and seamlessly via SingaporeAir.com, the SingaporeAir mobile app, the Singapore Airlines’ lifestyle app Kris+, the CapitaStar mobile app and CapitaStar.com. Conversions can be done digitally, 24/7 on-the-go, at members’ convenience.



The partnership presents more choices to members of both programmes as they unlock a wide range of options to use their miles and STAR$®. This includes over 40 KrisFlyer airline partners and more than 180 non-airline partners across 780 partner outlets across Singapore, as well as at 16 participating CapitaLand malls island-wide and on CapitaLand’s digital platforms eCapitaMall and Capita3Eats1.

Ms JoAnn Tan, Senior Vice President Marketing Planning, Singapore Airlines, said: “This partnership with CapitaLand, Singapore’s largest retail operator, is part of our continuous journey to add new partners to our membership ecosystem. The travel, shopping and lifestyle rewards offered by KrisFlyer, Kris+, and CapitaStar are an excellent complement for one another. This allows us to offer a wider range of dining, retail, travel, and entertainment experiences, for both sets of members.”

Mr Reuben Yong, Head of Coalition, CapitaLand Singapore said: “CapitaLand stands as Singapore’s largest mall operator and through our shopping and lifestyle rewards programme, CapitaStar, we are committed to expanding our partner perks and privileges to better meet consumers’ changing lifestyle needs. We are confident that our collaboration with Singapore Airlines and KrisFlyer will create a more diverse, flexible and holistic rewarding experience for more than 1.1 million CapitaStar members, further strengthening CapitaStar’s position as one of Singapore’s leading shopping and lifestyle rewards programmes.”

“Additionally, as a retail ecosystem provider, we trust that this strategic partnership will help drive further footfall and optimise omni-channel sales conversions to our retailers across CapitaLand malls as well as online at eCapitaMall and Capita3Eats.”

To celebrate this launch, 8 lucky members who convert between miles and STAR$®  from 5 April to 4 May 2021 will be selected to win 100,000 KrisFlyer miles, equivalent to a round-trip Business Class ticket to Tokyo2, or 1,000,000 STAR$®  (equivalent to S$1,000 eCapitaVoucher) for use at more than 2,700 stores across CapitaLand malls island-wide and on CapitaLand’s digital platforms eCapitaMall and Capita3Eats.

1 For more information on participating CapitaLand malls, visit https://www.capitastar.com/sg/en/capitastar-app/participating-malls.html. 
2 This is based on a Saver award ticket redemption rate.

Annex A: Points Conversion Rate for both programmes

(a) KrisFlyer to CapitaStar Conversion: 3,000 KrisFlyer miles can be converted to 21,000 STAR$® (equivalent to S$21 eCapitaVoucher)

Note: Minimum of 3,000 KrisFlyer miles per conversion, and a maximum of 30,000 KrisFlyer miles allowed for conversion per calendar year. All conversions are immediate.

(b) CapitaStar to KrisFlyer Conversion: 9,880 STAR$® can be converted to 380 KrisFlyer/KrisPay miles

Note: Minimum of 9,880 STAR$® per conversion, and a maximum of 350,000 STAR$® allowed for conversion per calendar year. All conversions are immediate.






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