Saturday, 20 February 2021

United to launch Boston - London route to go head to head with rival JetBlue

The U.S. mega carrier, United Airlines, confirmed this week it will add to its global route network with a new nonstop service between London Heathrow and Boston's Logan International Airport this summer, despite previously saying it had no plans to operate the route.

United will operate its premium Boeing 767-300ER aircraft on the route, with 46 United Polaris Business Class and 22 United Premium Plus seats. Bosting the highest proportion of premium seats on any widebody aircraft operated by a U.S. carrier between London and the United States.

“We are thrilled to offer travellers a convenient, non-stop option between London and Boston with this addition to our global network,” said Patrick Quayle, United’s vice president of International Network and Alliances. “We will continue to monitor the demand recovery and travel restrictions as we finalize a start date for this service later in 2021.”  

The news will come as a bitter blow to New York rival airline, JetBlue which has also announced plans to operate long-haul services to London this summer with the new long-range version of its Airbus A321 aircraft, complete with a fully redesigned premium 'Mint' cabin. 

United already has a major presence on the usually lucrative transatlantic market, having flown to London Heathrow for getting on close to 30 years and once started the carrier will operate no less than 19 daily flights between USA and London.

JetBlue on the other hand are just about to embark on its long-haul flights to Europe,  part of its futuristic master plan to target key routes with the long-range and extra long-range modes from Airbus. Hoping their award-winning service, style and friendliness can win over the hearts, minds and indeed wallets of the cost-sensitive restarting transatlantic travellers.

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