Wednesday, 26 August 2020

Ethiopian Airlines sponsors RIDE 4 RANGERS supporting Tusk & Land Rover

Ethiopian Airlines sponsors RIDE 4 RANGERS supporting Tusk & Land Rover 




Ethiopian Airlines welcomed riders supporting ‘Ride 4 Rangers’ at Manchester Airport today, Sunday 23rd August 2020. The British amateur cyclists started their global 30,000KM bike ride in Land’s End on Saturday 15th August and will arrive in John O’Groats on Saturday 29th August. 

Stopping off at Manchester Airport on route to thank the Ethiopian Team for their support, Michael Yohannes, Director UK & Ireland Ethiopian Airlines commented, “We are delighted to be supporting this amazing charity and welcome the cyclists to Manchester Airport where we operate from to Addis Ababa and connecting across Africa. During these difficult times it is a pleasure to support and work with the African Travel Industry on this incredible project (detailed below) and we wish all the cyclists the best of luck in the UK and across the African Continent”. 

Julian Carr, Airline Development Director at Manchester Airport, said: “We were thrilled to welcome Ben, Jean and Joel to Manchester Airport as they approached the halfway mark on their lengthy journey, raising money and awareness for a very important cause. 

“In these unprecedented times, its important we do whatever we can to continue building on the crucial links between the North and the rest of the world. We’re delighted that Ethiopian is maintaining its thrice-weekly service to Addis Ababa, linking Manchester directly with the sub-Saharan Africa, and to that end, it’s also fantastic to see three British cyclists helping to make a huge difference to wildlife conservation across the continent.” 


A TEAM OF BRITISH AMATEUR CYCLISTS START GLOBAL 30,000KM BIKE RIDE 
LAND’S END  TO JOHN O’GROATS 
ADVENTURE TO PROTECT AFRICAN RANGERS & WILDLIFE 

• 50+ African Travel professionals doing a joint bike ride Land’s End to John O’Groats 
• Thousands of people around the globe doing their own ‘virtual’ bike ride for Rangers 
• 874 miles Land’s End to John O’Groats 
• 30,000 miles cumulative distance target – equivalent of circumnavigating Africa 
• 5,000 Wildlife rangers will be kept in the field doing vital work to protect wildlife across Africa 
• 1,038 rangers have died in the field over the past 10 years which is one ranger losing his/her life every 3 days 
23rd August 2020 
• Large increase in poaching as a direct result of COVID-19 
• US$10millon- the total Tusk aims to raise and put into the field to support African Rangers over next 6-9 months 

• JOIN THE RIDE – the initiative is inviting fellow wildlife and Africa lovers to join the team for part or all of LEJOG or in your own Ride 4 Rangers 

• NOMINATE - Cycle 10KM, Donate £10, Nominate 3 people 

Ride 4 Rangers is an initiative by the UK Africa Travel Industry in partnership with conservation charity Tusk which will see the team ride the 874 miles from Land’s End to John O’Groats and is inviting hundreds of fellow Africa Travel industry professionals, Africa and wildlife lovers to join them on the way. 

A GLOBAL INITIATIVE 
Alongside the Land’s End to John O’Groats ride, 15th August also marks the start of a series of global Ride 4 Rangers events and activities where Africa and wildlife lovers across the UK, Europe and 9 African Nations (Kenya, Tanzania, Ethiopia, Uganda, Namibia, South Africa, Zimbabwe, Zambia and Mozambique) are getting involved clocking their own miles and raising vital funds. A team in South Africa’s Kruger National Park are doing a relay walk from north to south, in Northern Kenya another team are doing a horse ride for rangers traversing Borana conservancy into Lewa conservancy, in Botswana they are holding a club bike ride, in Malawi they are hosting a charity run in Lilongwe, in Tanzania a team are riding from Mount Kilimanjaro to Ol Doinyo Lengai volcano, in Uganda a group are doing a 5km cycle around Entebbe, Namibia have a socially distanced hike and in Austria they have launched a series of 10KM bike rides. The initiative is gaining momentum daily. 

THE ROUTE 
The route will journey throughout the UK from Land’s End to John O’Groats via traditional LEJOG routes. For the full map visit https://ridewithgps.com/routes/33296734 and for a day by day schedule to find out when the ride is near you see below: 

Date Day End at 
Day Distance (KM) 

Saturday, August 15    1 St Austell 87 
Sunday, August 16      2 Okehampton 90 
Monday, August 17     3 Taunton 85 
Tuesday, August 18     4 Bath 88 
Wed, August 19           5 Cheltenham 78 
Thursday, August 20   6 Kidderminster 73 
Friday, August 21       7 Congleton 104 
Saturday, August 22   8 Preston 95 
Sunday, August 23     9  Shap 106 
Monday, August 24   10 Lockerbie 93 
Tuesday, August 25   11 Livingston 111 
Wed, August 26         12 Blairgowrie 100 
Thursday, August 27   13 Grantown on Spey 127 
Friday, August 28       14 Dornoch 132 
Saturday, August 29    15 John O'Groats 128 

GET INVOLVED VISIT www.ride4rangers.com 

• 15 Aug – 29 Aug Join all or part of the ride from Land’s End to John O’Groats 
• Do your own Ride 4 Rangers at home, in a park, around your garden 5, 10, 20, 50 KM 
• Ride 10KM, Donate £10, Nominate 3 People 
• Sponsor the challenge and double your impact through match-funding 
• Tell your friends via social media and spread the word 


BACKGROUND 
Tourism is the key funder of conservation in Africa through park fees and a healthy wildlife population is what the industry is built on. Since the arrival of the COVID-19 pandemic there has been very little money going into the conservation system. With most holidays on hold until next year, the Africa travel industry is in dire straits and the trickledown effect on the ground across the continent is already being felt. 

Money to pay rangers in some of the world’s flagship wildlife areas in Africa is simply not there. Prized wilderness areas such as Tanzania’s Serengeti, South Africa’s Kruger and many more are struggling to pay the salaries of the rangers that are critical to the safety of already highly endangered wildlife. The loss of park and conservancy fees from visiting tourist has meant that budgets have been cut dramatically. Many people have been laid off which is not only having a devastating effect for the families of those rangers, many of whom have 8-10 dependants, but it is also already impacting on wildlife as a result of an widespread increase in reports of poaching. The role of rangers is vital to maintain the long term protection of these wild places. Across Africa wildlife rangers are the first line of defence against illegal poaching and without them many species like elephant, rhino, lion, giraffe and pangolin would be at even greater risk of extinction. Over the past 10 years 1,038 rangers have tragically lost their lives in the field, the equivalent to 1 losing their life every three days. 

“As we come out of lockdown we are starting to realise the effect of COVID-19 across the world, and no more so than in Africa where the economic impact of the global shut down has been devastating with the tourism and conservation sectors starved of vital revenue required to protect both wildlife and livelihoods.” Charlie Mayhew MBE – CEO of conservation charity Tusk The Africa Travel industry is and has always been passionate about recognising the vital role played by rangers on the frontline working to ensure the protection of Africa’s unique natural heritage.  

“The interdependence between travel and conservation in Africa has been thrown into sharp relief. I applaud every effort being made by my fellow Africa travel professionals and supporters in helping protect the livelihoods of rangers on the frontline who play such a vital role in ensuring the safety of Africa’s wildlife.” Chris Mears, CEO of the African Travel and Tourism Association commented The Ride 4 Rangers Challenge aims to raise £100,000+ as part of a wider WILDLIFE RANGER CHALLENGE* being coordinated by Tusk and Natural State – a new initiative specifically designed to support the salaries and deployment of African Rangers during this crisis. The initiative has been established with the support of the Scheinberg Relief Fund which has pledged to generously match all monies raised up to $5m. This means that Ride 4 Rangers has the potential to double its impact on the ground. 

All funds raised will be distributed by Tusk across some 60+ reserves and protected areas throughout Africa. The fund aims to raise and disburse US$10 million into the field over the next 6-9 months supporting over 5000 rangers and their wider families. This month an initial US$2 million is being distributed. 

Charlie Mayhew MBE, CEO of TUSK commented:  “We are delighted to support this inspiring challenge. It is wonderful to see the drive and energy of the UK Africa Travel industry coming together to raise valuable funds to keep rangers on the frontline - recognising the extraordinary bravery and commitment they demonstrate on a daily basis in the protection of our natural world. “ 








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