AirAsia BIG Loyalty members now have more ways and options to use their BIG Points with its latest mobile app feature.
BIG Loyalty today launches BIG Deals, an all-new feature that allows BIG Members more choice to use their BIG Points beyond flights and travel, allowing members to redeem discount coupons to purchase products on other partnered lifestyle platforms such as Lazada, Shopee, Starbucks, Joox and VIU. Members now can enjoy redeeming their BIG Points on AirAsia’s newly-revamped mobile app.
BIG Deals offers BIG Members the flexibility of using their BIG Points to redeem a variety of lifestyle vouchers directly and instantly on the BIG Loyalty app. This marks another milestone for BIG Loyalty’s transformation from an airline loyalty programme to a comprehensive digital lifestyle platform, as the company celebrates its 10th anniversary this year.
BIG Members will now be able to use their BIG Points to redeem their favourite everyday travel deals while enjoying savings on various other lifestyle products including F&B, shopping, entertainment and more.
To celebrate the launch of BIG Deals on the newly revamped app, BIG Members who download and login to the BIG Loyalty app between 20 August and 30 September 2020 will receive 125 FREE BIG Points which will be valid for seven days from the received date*. There will also be exclusive offers for those who get in quick to redeem BIG Deals to receive a BIG Points rebate** and bonus 10,000 BIG Points to the top 10 redeemers throughout the campaign period, with a total of over 2,100,000 BIG Points up for grabs.
Ms. Ba-wornpak Siripanich, BIG Loyalty Country Head for Thailand said, “BIG Points are universal and borderless. Now, points earned are not just limited to redeeming flights but can also be used for a range of great value lifestyle and entertainment purposes. BIG Deals is part of our continuous efforts to create more value for BIG Points and to offer greater freedom, convenience as well as a better experience for our members to be able to utilise their BIG Points.
Over 2.5 million BIG Members in Thailand now have more freedom, value and choice to choose between accumulating more BIG Points to redeem for their dream holiday or using less points to receive their favourite lifestyle deals. We will continue to push boundaries, expand our offerings and enhance our member experience to create more meaningful value for our members” added Ba-wornpak.
BIG Deals is now available for members in Thailand, Malaysia, Indonesia and Philippines.
BIG Deals redeemed will be in the form of e-vouchers, which can be used at partner merchants’ offline or online stores. In addition, the app enables a points purchase option for members who have insufficient BIG Points, making it easier for members with a low points balance to utilise their existing points on their favourite travel or lifestyle deals.
With the newly enhanced app, BIG Loyalty aims to enable BIG Members to be more active in earning and using their BIG Points. The app is also designed to provide members with the convenience to manage their points - check transaction history, points balance, points expiry, and use them to redeem the best travel and lifestyle deals, all at their fingertips. New features such as points transfer, points sharing to family members, and blockchain-based points conversion on the BIG Xchange platform will be available soon.
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