FINN Partners Wins Global Assignment
From Air Charter Service
Global marketing and communications agency FINN Partners has been named AOR by Air Charter Service (ACS), the world's leading aircraft charter broker, to implement a strategic communications campaign in the US and UK.
FINN's global Travel & Lifestyle practice will focus on media relations to drive ACS sales once travel restrictions are lifted and digital strategies to drive consumers to its travel restrictions website. FINN's work will also seek to solidify ACS's reputation among international media as the leading private jet sector provider. The campaign will be spearheaded and implemented by Carly Reed, Partner, FINN London and Helen Ames, Partner, FINN New York, two senior leaders in the practice's 100-strong dedicated, international practice operating out of three international hubs -- North America, UK/Europe and Asia.
Debbie Flynn, Managing Partner & Interim Global Travel Practice Leader for FINN Travel & Lifestyle commented, "We are thrilled to have been appointed by Air Charter Service. In light of COVID-19, we know that people and companies are now looking at private air travel as a viable alternative to commercial travel, whether they are seasoned private air travellers or not. The psyche of the post-pandemic traveller will be very different; more health-conscious and spatially aware so the option to avoid long queues and crowds in a busy airport in favour of a customized private experience with close friends and family will be highly appealing. There is a real opportunity for us to promote private air travel and ensure Air Charter Service is at the forefront as the private jet broker of choice for consumers, bookers and end users across the globe."
Justin Bowman, CEO of Air Charter Service commented, "We are excited to be collaborating with FINN Partners as our official PR partner. We were impressed with their strategic approach to our brief and extensive global network of media and industry contacts. Their PR activity will be integral to help us generate enquiries, increase subscribers to our travel restrictions updates and raise our profile globally. While the pandemic has been hugely challenging for the travel and aviation sector, we are starting to see a silver lining and an opportunity to support both new and existing customers, allowing them to explore the world again, particularly to destinations no longer effectively served by scheduled airlines."
About Air Charter Service
Air Charter Service is a leading global aircraft charter broker with 25 worldwide offices, spanning all six major continents and offers private jet, commercial airliner and cargo aircraft charters, as well as onboard courier solutions. Air Charter Service arranges more than 23,000 charter flights annually with revenue of close to 700 million dollars. It was formed in 1990 by Chairman Chris Leach and CEO Justin Bowman now it employs more than 500 staff worldwide. Its team of dedicated charter experts provide local expertise with access to over 50,000 aircraft globally, offering an unrivalled range of charter solutions.
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