Sunday, 28 June 2020

A new Munich - Menorca link from Ibera

The Spanish airline Iberia has started the first direct flight between Germany and Menorca this weekend since the coronavirus first struck.  The airline is expected to establish a weekly flight that will operate every Saturday until the end of August, with a possible extension to the end of September.

This initiative has been possible thanks to a co-marketing agreement signed by the Fomento de Menorca Foundation, the Balearic Islands Tourism Strategy Agency (AETIB)  and Iberia, with the objective of stimulating demand in the German market tourist market.

This agreement includes various actions such as tactical campaigns with tour operators and travel agencies in Germany, promotions on the Iberia website and posts on social networks, among others.

"More than ever tourism promotion needs public collaboration and this year we will bet heavily on Menorca, with direct flights from Munich and a promotional campaign taking advantage of our experience in the German market, where we operate in six destinations," said Celia Muñoz, Iberia Sales Director for Europe, USA and Asia.

Iberia's direct flights between Munich and Menorca are in addition to those on offer via Iberia Express, which operates a daily Madrid-Menorca -Madrid service at the moment, with an increase to double daily during July.

Recommended for you...

No comments: