Friday, 1 May 2020

Norwegian's Norwegian Reward programme takes top accolade of programme of the year at the Freddie Awards

Introduced in 1988 by InsideFlyer magazine’s Randy Petersen, the “Freddies” are named in honour of Sir Freddie Laker and have grown in stature and importance to become the most prestigious member-generated awards in the travel loyalty industry. The goal of the Freddie Awards is to give voice to the frequent flyer and to honour the efforts of an industry that counts more than 300 million members worldwide.

Due to the social isolation requirements implemented after the coronavirus COVID-19 pandemic, the 2020 awards were held via video,  among the winners were the budget carrier Norwegian, who scooped the award for Programme of the year in Europe and Africa.  Aeroflot's Bonus was the best Elite Programme for Europe and Africa whilst American Airlines took that honour in North America. 

More than 3.6 million ballots were cast in this year's awards,   the "30th Freddies" named after the commercial aviation pioneer Sir Freddie Laker, founder of Laker Airways Limited in 1966, which eventually became the largest individually and privately owned airline in the world. He also founded the “SKYTRAIN” service, which revolutionized the airline industry by offering the first no-reservation, low-cost air service. By 1981, over 2 million passengers had travelled SKYTRAIN.

Airline winners 2020


Program of the Year — Southwest Airlines > Rapid Rewards
Best Elite Program — American Airlines > AAdvantage
Best Promotion — Avianca > LifeMiles
Best Customer Service — Southwest Airlines > Rapid Rewards
Best Redemption Ability — Southwest Airlines > Rapid Rewards

Europe & Africa
Program of the Year — Norwegian Air Shuttle > Norwegian Reward
Best Elite Program —Aeroflot > Aeroflot Bonus
Best Promotion — Norwegian Air Shuttle > Norwegian Reward
Best Customer Service — Norwegian Air Shuttle > Norwegian Reward
Best Redemption Ability — TAP Air Portugal > Miles&Go

TAP Air Portugal > Miles&Go also won the 210 Award, which is given to the best scoring program that is ranked by fewer than 10% of voters. It’s meant to recognize an up and coming program delivering value to members that may not yet be on the radar of as many frequent travellers.

The Middle East & Asia/Oceania
Program of the Year — Virgin Australia > Velocity
Best Elite Program — Virgin Australia > Velocity
Best Promotion — Virgin Australia > Velocity
Best Customer Service — Virgin Australia > Velocity
Best Redemption Ability — Virgin Australia > Velocity

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