Friday, 7 February 2020

airBaltic heads to Abu Dhabi and sees massive boost in the sales of ancillary services

This winter, airBaltic is flying to Abu Dhabi four times per week until the end of April. Abu Dhabi will spoil you with sun and sea any time of the year, surprise you with interesting museums and thrilling amusement parks, as well as introduce you to the fascinating cultures of the Middle East.

Abu Dhabi, perched between the stunning clear waters of the Arabian sea and the ever-changing orange sands of the Western deserts, is known far and wide for its brilliant shopping opportunities, Ferrari World, the most exhilarating water parks, exquisite restaurants and, of course, the Formula 1 itself. However, it hasn’t always been glitzy and modern – Abu Dhabi started out from very humble beginnings. Get a taste of the traditional side of Abu Dhabi with these five amazing experiences.

In 2019, the demand for ancillary services of airBaltic has grown 35%, it being the highest volume in the history of the company. The most popular services were checked baggage, advanced seat reservation and pre-order meals.

Eva Plakane, SVP Revenue Management of airBaltic: “Last year we put an additional focus on further improving and marketing our ancillary products. For our passengers to benefit from the services we offer, it is vital to raise awareness of them. In 2019, we launched a new pre-order menu, developed by chefs from all three Baltic states, additionally in December we introduced delayed baggage protection service.”

“Notably, in April we launched the innovative heavy cabin baggage service, enabling passengers to add a weight of four kilograms to their free cabin baggage allowance. It has been an instant success, become the fourth most popular ancillary service of airBaltic. It provides more flexibility to our passengers who need more than eight kilograms,” Eva Plakane added.

Among the most popular ancillary products, the biggest growth has been recorded for advanced seat reservations, which in 2019 generated a 62% revenue increase compared to the previous year. Most often passengers choose to reserve a window seat. Thanks to the improved overall comfort and larger windows, passengers use the service more often on flights performed by the new Airbus A220-300 aircraft.

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