Wednesday, 15 January 2020

Canadian budget airline Swoop launches the Loonie seat sale

The Canadian ultra-low-cost airline, independently operated as part of the WestJet Group of companies, Swoop is launching a really special fare, that it promises is not an early April fools joke.....

It is starting The Loonie Seat Sale........which sounds very strange, indeed, to some outside Canada would seem insulting or at the least politically incorrect - but only until you learn that the loonie here is what the Canadians call their one-dollar coin and is not to be confused with looney! Although, looking at the promotional graphics the airlines marketing team are using to promote the fare you could be forgiven for thinking they were mocking the afflicted 

 Yep, the ultra-low-cost-carrier is living up to its mantra, and offering 100,000 seats for a base fare of just a $1 - obviously before taxes and fees.

With one-way fares from Abbotsford to Hamilton, London, ON, Edmonton or Winnipeg for as little $12 CAD all-in*, Swoop's Loonie Seat Sale emphasizes the airline's commitment to transparency, breaking down the fees and taxes associated with Canadian airfare and giving travellers more visibility into where each dollar of their airfare goes.

"This sale not only gives Canadians more opportunities to explore North America, but also speaks to our continued commitment to making air travel more affordable and accessible," said Steven Greenway, President, Swoop. "As an ultra-low fare airline with unbundled fares and a mandate of transparency, we're showing travellers exactly what they pay for when they fly with Swoop."

The airline recently announced its 2020 summer schedule and expansion into Atlantic Canada, now offering service to 12 domestic, six U.S. and five international destinations for Swoop travellers to enjoy.

Since its June 2018 launch, Swoop has been giving Canadian's more reasons to travel with ultra-low fares. Having recently celebrated its two millionth traveller milestone, Swoop demonstrates how affordable and accessible air travel can be when you unbundle, paying only for what you need and nothing you don't.

As Canada's leading ultra-low-cost airline, Swoop is fulfilling an important need in the Canadian marketplace and has seen unprecedented satisfaction rates in less than two years of operation, with 90 per cent of Swoop travellers recommending Swoop to a friend or colleague, 93 per cent of travellers saying Swoop met or exceeded their expectations, and 96 per cent confirming they would fly with Swoop again.

The Loonie Seat Sale runs January 14 – 21 (11:59 p.m. MT) with 100,000 seats on sale across most of the airline's network. To learn more about Swoop's destinations, schedule and ultra-low-cost model visit or connect with Swoop on Facebook, Twitter, Instagram.

*Sale ends January 21, 2020 (11:59 p.m. MT) for travel between Feb 4 – Oct 24, 2020. Some restrictions apply.

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