Friday, 13 December 2019

Best Western® Hotels & Resorts Announces Peter Kwong as New Board Chairman

Best Western Hotels & Resorts has announced this week that its Board of Directors has elected Peter Kwong as Board Chairman for 2020. Kwong, who previously served as Vice Chairman of the Board of Directors, brings 35 years of hospitality experience and 25 years of Best Western ownership to his role as Chairman. His extensive industry knowledge and understanding of Best Western Hotels & Resorts makes Kwong the ideal candidate to help drive the brand’s continued success and momentum in 2020.

“Mr. Kwong has impressive experience and a deep understanding of our brand,” said Best Western Hotels & Resorts President and CEO David Kong. “He is well-regarded among our hoteliers as an innovative, strategic and trusted colleague. I am confident that his expertise will deliver tremendous value to our brand as we continue to enhance our brand image and drive superior revenue to our hotels.”

During his time as a Best Western owner, Kwong has served as a governor for Best Western Hotels & Resorts as well as a member of the District VI Marketing Co-op and the Best Western Reservation Technology Committee. In 2015, Kwong was elected to the Board of Directors to represent the interests of hotel owners in District 6, which includes California, Nevada and Hawaii.

A University of Southern California graduate, Kwong’s career path includes a number of prominent positions in several professional organizations, including serving as director of the Los Angeles Convention and Visitors Bureau, director and former vice president of the Los Angeles Chinese Chamber of Commerce, and former director and founding member of the Chinatown Business Improvement District. He has also been active in community organizations such as the Community Police Advisory Board for the Los Angeles Police Department, the Citizens Safety Patrol for the South Pasadena Police Department, and is a former commissioner of the South Pasadena Redevelopment Commission.

“It is an honour to be elected to the position of Chairman of the Board of Directors for Best Western Hotels & Resorts,” said Kwong. “I have spent decades with this brand and have witnessed first-hand the remarkable evolution we’ve made from the addition of new and relevant brands to the significant property improvements made by our hoteliers. I am thrilled to lead our Board of Directors during this exciting, transformative time for our brand, and look forward to continuing Best Western’s amazing journey in 2020.”

Kwong’s impressive track record of delivering exceptional results is set to continue in 2020, as he will play a crucial role in driving yet another noteworthy year for Best Western Hotels & Resorts. 

This winter, Best Western® Hotels & Resorts (BWHR) is making the holidays even more festive with its newest BW Rewards® Rush Promotion. Starting today and valid through February 2, 2020, members of the award-winning loyalty program will be rewarded with up to $60 in gift cards for their winter travels. Members will receive a Best Western Travel Card following each eligible stay, including $10 following their first stay, $20 following their second stay, and $30 following their third stay. This offer is available to travellers who stay at any BWHR branded hotel, including the company’s new vibrant and bold boutique brands, Vīb®, GLō®, Sadie® and Aiden®.

“This holiday season we are excited to offer this rich promotion to our valued guests and help make their travels even more special,” said Dorothy Dowling, Senior Vice President and Chief Marketing Officer for BWHR. “Whether our rewards members are visiting friends and family for the holidays or indulging in a winter getaway, we believe every trip should be rewarded.”

The new BW Rewards 2019 Winter Promotion is the latest offer from BWHR’s revamped loyalty program, which has earned its position as a leading innovator in the industry, achieved a top-five ranking for the seventh consecutive year in U.S. News & World Report’s 2019-2020 Best Hotel Rewards Programs, and garnered many other accolades. BWR’s tagline – Go. Get. Rewarded.® – demonstrates BWHR’s commitment to delivering an exceptional customer experience through a simplified, meaningful and rapid rewards program. As part of the program’s ongoing refresh, BWR members can enjoy more benefits than ever, from BWHR’s diverse portfolio of brands, and perks including:

Top-Ranked, Rich Rewards

BWR is the only loyalty program in the industry where points never expire and BWR members have access to some of the richest promotions in the industry. Reward redemption is available at one of the lowest point levels and free nights earned can be redeemed at any BWHR branded hotel worldwide, with no blackout dates. Additionally, members are able to earn gift cards from some of the most popular shopping, entertainment, gas, and airline partners.

Instant Enrollment, Instant Rewards

As part of the BWR refresh, members are given instant rewards and gratification on every stay. Additionally, the Status Match…No Catch® program allows members to instantly have their status matched with other hotel loyalty programs upon enrollment.

Elite Members, Elite Rewards

In addition to enjoying the perks and benefits of BWR, elite members also receive elite rewards. Upon arrival elite members are given a choice of a “Thank You” gift or bonus points.

Conveniently, a new digital membership card enables BWR members to easily access their membership number, point balance, current tier level and exclusive deals and offers. These new benefits let travellers maximize their stays across all BWHR brands. 

Recommended for you...

No comments: