Wednesday, 6 November 2019

Sabre and TAP Air Portugal extend partnership with new private channel deal

Leading travel technology provider, Sabre Corporation confirmed this week that it had renewed its long-term distribution agreement with Portugal's leading airline, TAP Air Portugal.

Sabre's partnership with TAP Air Portugal will provide participating agencies with access to improved content, in line with the company's commitment to delivering next-generation retailing, distribution and fulfilment.  Sabre-powered travel agencies who sign up to the TAP Air Portugal private channel starting in January 1, 2020, will enjoy a wider range of content from the airline and can leverage reliable and up-to-date information to create rich, and relevant offers for their customers.

"Both Sabre and TAP Air Portugal are dedicated to providing travellers the best content available," said Alessandro Ciancimino, vice president airline sales, Europe, Sabre. "With this renewed agreement, Sabre-connected agents will enjoy optimal choice and control over the products they purchase with the airline and, through our new private channel agreement, will be able to create enhanced experiences for travellers."

Through Sabre's platform, TAP Air Portugal will distribute its fares and offers to more than 425,000 travel agents worldwide. Processing over US$120 billion in estimated travel spend, Sabre's travel marketplace facilitates sales of airfares, hotel rooms, rental cars, rail tickets and other types of travel options. The partnership agreement with Sabre will be instrumental in increasing the airline's reach with travel agents and travellers across the globe.

"Sabre's technology, paired with our new private channel agreement, will help us continue to deliver on our vision," said Paula Canada, marketing and sales director at TAP Air Portugal. "The travel industry is constantly evolving, and we're excited to continue to innovate together, ultimately to provide a superior experience for our travellers."

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