Thursday, 14 November 2019

Routes and Aviation Week Network Relaunch a Powerful New Media Portfolio

logo.pngThe Aviation Week Network today announced the relaunch of print and digital services from its Routes media portfolio, consisting of a magazine, community enewsletter, website focused on aviation route development, onsite event publication and custom media solutions.  Launching now throughout 2020, the new Routes media portfolio provides expanded insight for airlines, airports and tourism authorities involved in route development decision-making.

“Our expanded Routes media portfolio is the product of a comprehensive redesign. We refined everything from our editorial strategy, now being led by our Group Editor in Chief of Air Transport, Karen Walker and Editor in Chief of Routes magazine, Wes Charnock, to the analytical and sales management teams,” said Greg Hamilton, president of the Aviation Week Network. “We are now uniquely positioned to deliver even more essential news, analysis, business intelligence and data across multiple platforms while producing the most innovative and impactful marketing programs.” 

The new Routes media portfolio will help the route development community succeed and grow at every level, and offer a more comprehensive solution for the customer. The new portfolio includes:

Routes magazine (Relaunching in 2020): Reaching 15,000 airline decision makers and delivered in the center of ATW, Routes will also be published as a standalone magazine for distribution at Routes events.
Routes Digest (Launching in 2020): This daily community newsletter reaches 30,000 network professionals across the globe.
Routesonline: With more than 28 million page views and 5,000+ registered airline users, Routesonline provides airlines with a central source of market data and route development information.
Routes ShowNews: The official show daily of all Routes events delivers up-to-date market analysis, onsite interviews and intelligence from the show floor, and the latest Routes news from the global community.
Custom Media Opportunities: Marketing solutions that provide targeting to specific airlines, regions and geo-fencing with lead generation, branding and thought leadership opportunities.             
“Coupled with our Routes event business, our new Routes media portfolio provides our customers with superior ROI offerings.  It represents a giant step forward in better serving the route development community,” said Beth Wagner, publisher of Routes Media.  “The core of our strategy is meeting our customers and promoting their initatives.”

The Aviation Week Network air transport community incorporates Routes events, Airport Strategy and Marketing (ASM), and CAPA-Centre for Aviation, alongside brands such as Air Transport World (ATW), Aviation Week MRO, SpeedNews, Aviation Daily and Fleet Discovery. The commercial air transport  portfolio serves airline, airport, aerospace and supplier customers, representing more than 200,000 executives and managers in more than 195 countries.

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