British Airways are aiming its latest promotions at the super-rich consumer, they've got together with luxury car brand Aston Martin to offer a limited-edition sports car that honours Concorde the supersonic aircraft.
The luxury British car manufacturer has created the DBS Superleggera Concorde Edition. Launching in October 2020 each vehicle will feature titanium from compressor blades that were used across British Airways’ supersonic fleet.
Each model will have a unique CAA (Civil Aviation Authority) approved registration number and British Airways’ iconic Chatham Flag tailfin has been incorporated into the striking design. The exterior features a bespoke painted livery in the airline’s red, white and blue colours, and a black tinted carbon fibre roof emblazoned with Concorde’s streamlined silhouette. The paddle shifters will be made from the original Concorde metal and a Mach Meter graphic will be embroidered on the driver’s sun side visor; some of the many carefully judged design features that have been incorporated to celebrate the remarkable achievements of this aircraft.
Strictly limited to just 10 examples and priced at £321,350, all will be available to purchase exclusively from Aston Martin Bristol. On November 26, 2003, Alpha Foxtrot, the last ever Concorde to be built, touched down for the final time at RAF Filton, which is just three miles from where the cars will be sold and home to one of the 10 Concordes that were made in Britain.
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