Tuesday, 22 October 2019

“Alexa, my boarding pass for my Iberia flight, please”


The Spanish airline Iberia has enabled another way for its Iberia Plus cardholders to use Amazon's Alexa. Members of the airline’s loyalty programme can activate this new application on their Amazon Alexa voice-response devices in Spain and link it to their Iberia Plus profiles.

With a simple voice command, the Iberia Plus cardholders can find out the status of their flights and obtain boarding passes for any Iberia flight to a Schengen area destination -except Madrid-Barcelona Puente Aéreo shuttle service- for one or all the passengers in the booking in the same cases as on iberia.com. The boarding pass will be sent automatically to the member’s email address in any of the available formats:  pdf document, QR code, or Wallet and Passbook.


This skill is additional to Iberia's existing Alexa app which provides flight information and calculates the number of Avios needed to fly on a certain route.

Gabriel Perdiguero, Iberia’s Chief Transformation Officer, said: “With the new Iberia Plus skill for Alexa we are personalising our service and improving the travel experience of our most loyal customers, who can now ask Alexa to deliver their boarding passes only using their voice. It’s another step forward in our strategy of going wherever our customers are and offering a new channel for checking-in their flights.”

The new Alexa skill for Iberia Plus is part of the airline’s sweeping digital transformation programme which include a new 100% digital culture and experience by connecting all operations involving customers and employees, along with a new push toward innovation and the search for new business opportunities. Other recent advances include the addition of a virtual assistant on WhatsApp (+34 676 676 004) for requests in Spanish, the Bag on Board service, and the chatbot on the iberia.com app for mobile devices and Facebook Messenger.










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