Saturday, 31 August 2019

LATAM Airlines shows off its new Premium Business cabin

One of the leading Latin American airlines has lifted the curtains on a new premium business class experience.

LATAM Airlines Group presented its new Premium Business experience in São Paulo earlier this week, on the first Boeing 777 that incorporates the company's renewed cabins.

The new cabins are part of a transformation of the travel experience offered by the growing carrier as they continue with a $400 million cabin renovation programme.

The launch took place at the airlines Manutenção em Linha Center (CML) which is the company's largest maintenance complex located at the São Paulo / Guarulhos International Airport.
LATAM also revealed more details of its new service and food concept of the Premium Business class, which it says will provide more rest, comfort and privacy so that customers can reach their destination renewed and refreshed.  "We constantly listen to our customers, and we know they want more options, flexibility and customization to choose how to fly according to their needs. We are investing more than half a billion dollars in cabin renovation, digital tools and improving our service to fulfil this vision. of service and give each client the travel experience they are looking for, ” said Paulo Miranda, Vice President of Customers of LATAM Airlines Group.

The new service will be available on all international flights of the company very soon,  "The concept of our new Premium Business service is more rest, comfort and privacy so that passengers arrive renewed at their destination. So we have renewed our service, starting with a new gastronomic proposal that accompanies the rest, as well as new protocols and service elements to offer passengers really what they are looking for, ” said Miranda.
Premium Business news includes a new gastronomic concept designed by renowned chefs Pamela Fidalgo and Aninha, and is focused on providing comfort to the passenger at bedtime, as well as energy upon waking; always maintaining the LATAM seal: typical South American ingredients. This culinary experience is accompanied by a menu with the best wines of the continent, selected by Héctor Vergara, the only sommelier master in Latin America.
In addition, LATAM has implemented new service protocols for cabin crew with fewer interruptions and focused on ensuring rest. Also, it will provide customers with top quality bedding and pillows and a mattress with temperature regulating technology ensures airflow and calms the pressure points of the body for each “full-flat” seat.

"With the new Premium Business experience, we want to continue being the preference of corporate clients to whom we offer not only first-class cabins and distinctive service, but also a unique destination network along with the best itineraries and punctuality of the continent," added Miranda.
The new cabins of LATAM
The first Boeing 777 of LATAM Airlines Brazil represents the new standard of the group's long-range fleet and is one of around 200 aircraft - more than half of the global LATAM fleet - that will be renovated with new cabins and travel experience over the next two years. The plane has new Premium Business seats with direct access to the aisle, a renovated Economy cabin and LATAM + Seats, which offer more space, an exclusive upper compartment and premium services such as priority boarding.
In the new Premium Business cabin, each ergonomically designed Thompson seat offers more privacy and direct access to the aisle, as well as configurations for people travelling alone and for couples. The seats recline 180 ° in a full-flat bed, have state-of-the-art onboard entertainment with a Panasonic 18 "personal display and have ample space for personal items.
The Boeing 777 also has a renovated Economy cabin, which offers passengers a new look, greater comfort and a state-of-the-art onboard entertainment system with a careful selection of content.
Here you can see the virtual tour  of the new LATAM Premium Business cabin and the renovated interiors.




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