Saturday, 22 June 2019

Hampton by Hilton launches Real Travel Road Trip Hotline offering interstate advice for summer travellers

Just in time for the first day of summer,
Hampton by Hilton will launch the first-ever Hampton Real Travel Road Trip Hotline, with live operators on duty to offer pit stop advice, car game suggestions, and even resolve that eternal dispute about who gets to pick the music. Iconic TV personality and “America’s Funniest Home Videos” host Alfonso Ribeiro will kick off the hotline and offer his own spin on travel tips.

Backed by a new survey that confirms America’s love affair with the classic road trip, Hampton by Hilton will apply the expertise that comes from being a vacationer favourite. With more than 2,200 locations across the United States, travellers are never more than 30 minutes from the next Hampton hotel, on average.

Beginning June 21 at 1 p.m. ET, road trippers can call the Hampton Real Travel Road Trip Hotline at 1-866-7-HAMPTON for live advice and tips. Ribeiro will join the Hotline team from 1 to 4 p.m. ET that day, adding honest, helpful and hilarious advice based on his own experience as a frequent traveller and father of four.

Shruti Gandhi Buckley, global head of Hampton by Hilton, said the Real Travel Road Trip Hotline is a natural extension of Hampton’s commitment to hospitality and taking care of guests while they are on the road. “Road trips are an American tradition and for many of our guests, an essential part of the summer vacation experience,” Buckley said. “And while most really enjoy road trips, there are certainly ‘real travel’ moments along the way that our brand understands.”

“We have long been known for our unparalleled approach to hospitality and the Hampton Real Travel Road Trip Hotline is another way we’re delivering it, by anticipating guests’ travel needs and delivering friendly, authentic customer service unmatched by our competitors.”

Summer travel is on the rise and a new survey by Hampton by Hilton reveals that travellers can’t get enough of the open road. Almost all (94%) Americans have gone on a road trip, but the survey showed that while people love road trips, they’re not without a few bumps along the way.

Among the results of the consumer survey:

Getting Real about Road Trips: Almost nine in ten (87%) agree that road trips are an essential part of an American vacation and more than three-quarters (77%) agree that road trips are their favourite way to travel. But nearly half (44%) admit this journey can be a stressful one and almost one in five (19%) say road trips make them feel anxious.

Acknowledging “Obli-cations”: “Obli-cations” – or obligatory reasons for taking a road trip – including attending a family gathering (34%), taking the kids to a sporting or school event (32%), or visiting family or friends because they had to (25%).

The Quality of Quality Time: Seven in ten (70%) road trippers say they enjoy spending quality time with people in the car and an almost equal number (66%) say sharing an experience with those they care about is a highlight of their road trip. Yet almost three-quarters (71%) admit they have experienced a squabble on a road trip. Among the most common reasons are where to stop (36%), what kind of music to listen to (36%), how often to stop (35%) and “backseat drivers” complaining about the driver’s abilities (34%).

All in the Family: Almost three-fifths (59%) of people have road tripped with their significant other. Other common road trip companions include friends (38%), parents (31%), and siblings (29%). Most Americans think that the children – or siblings – are the most likely to argue with each other (42%), followed by couples (32%) and mom and the kids (23%).

Car Conversations: More than half (56%) say the conversations are memorable parts of their road trip experience and 47% say they have enjoyed deep, meaningful conversations in the car. Although, it is not all serious as inside jokes with fellow passengers (42%) and playing car games (39%) also make road trips unforgettable. Some road trippers (15%) also admit awkward silences – for better or worse – are memorable.

Bumps in the Road: Almost three quarters (72%) of road trippers agree that these trips are about the journey, not the destination. Yet more than three fifths (62%) have gotten lost at some point along their journey, almost a third (32%) have had car troubles, and 30% have had someone get sick in the car.

Stop Strategy: Almost four in five (79%) make at least one stop to visit an attraction along the way and road trippers reveal that on a typical day, they stop an average of three times to take pictures.

The survey also revealed why Hampton by Hilton remains a top choice for summer leisure travellers: 59% of road trippers choose the convenience of staying at a hotel closest to their route. About half of all Hampton hotels in the continental U.S. are 15 miles or less from major interstates, making Hampton by Hilton perfectly located no matter where the road trip is taking travellers.

For road trippers, the most important features of their overnight accommodations are price (79%), free breakfast (61%) and free Wi-Fi (58%). Hampton by Hilton delivers those features and more, all at a great value. This summer, Hampton is raising the bar on its free, hot breakfast across the U.S. and Canada, adding mini-waffle stations with new flavours (blueberry, chocolate, banana and cinnamon roll), along with new items including Greek yoghurt smoothies, pressed juices, egg white frittatas, prime rib hash and fresh-baked pastries. And for guests who need to hit the road extra early, Hampton’s signature On-the-RunTM breakfast bags, which include fruit, a breakfast bar and a bottle of water, are also available.

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