Tuesday, 28 May 2019

Lufthansa's help alliance launches in The Americas

The Lufthansa Group officially launched help alliance Americas as a sub-organization of its long-standing aid organization, help alliance worldwide. help alliance is the aid organization of the Lufthansa Group and their employees, and it forms the central pillar of the Group’s activities in the area of Corporate Responsibility. Following in its parent organization’s footsteps, the new help alliance Americas’ mission is also steeped in social commitment projects. 

“We are very pleased that there is enthusiasm and excitement in The Americas region for what help alliance represents and achieves,” said Andrea Pernkopf, Managing Director, help alliance. “As an employee initiative, which began 20 years ago in Germany, the goal is to become a movement that involves Lufthansa Group employees worldwide. help alliance offers assistance, aid and guidance to those in need, in order for them to achieve self-help through local development projects, focused on education, work and income.”

As its official launch project, help alliance Americas will focus on the Broward Outreach Center in Hollywood, FL – a centre that assists the area’s homeless community to regain access to common day life through counselling, food provisions and guidance in transitioning to an independent, sustainable life. Along with Vivian Spohr, patroness of help alliance, local Lufthansa Group employees and the help alliance Americas project team will work throughout the day conducting a variety of refurbishment projects throughout the centre, power-washing, replanting plant beds, serving food and packing 1,000 hygiene care bags that will go directly to the centre’s clients.

“The Lufthansa Group has always prided itself on being a good corporate citizen, and in The Americas, many employees have volunteered, throughout the years, on a variety of aid projects that the company has encouraged,” said Frank Naeve, Vice President Airline Sales, The Americas. “In a region where the Lufthansa Group has a long-standing aviation partnership, I am thrilled that this initiative is now being recognized in an official capacity with the creation of help alliance Americas.”

help alliance Americas’ goal is to create a structured apparatus in The Americas to foster corporate citizenship throughout the entire Lufthansa Group company. The organization’s objective is for local employees to work together in order to make a greater impact on area communities in the regions.

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