Sunday, 19 May 2019

Air Italy revamps its loyalty plan

The tiny European airline that the Big Three US carriers are gunning against, Air Italy has revealed a great new look to its revamped loyalty programme along with its new name, @MyAirItalyClub.

The new moniker – @MyAirItalyClub – is supposed to reflect two key elements, maximum synergy with the new airline brand, and the digital nature of the club’s positioning. Now despite being refreshed, all the regulations, characteristics and benefits of the previous loyalty programme, AVIOS,  accumulation and redemption mechanisms of AVIOS are still the same.

Chief Operating Officer of Air Italy, Rossen Dimitrov, said: "Our renewed loyalty programme reconfirms our commitment to our loyalty programme members and to the evolving nature of communication, particularly with respect to travel. Our dedicated loyalty support team is ready to field all enquiries via the new dedicated social media channel thereby providing our customers with an interface that they already use for many other reasons every day. Enhancing customer experience means enabling the smoothest simplest solutions and this new positioning will allow us to support and assist our loyalty programme members in all phases of their journey, right from booking up to and after returning home.”

The programme levels and cards have also undergone an overhaul, with main tiers now being available, starting from @MyAirItalyClub WHITE, rising through @MyAirItalyClub SILVER to @MyAirItalyClub GOLD. In addition, there is @MyAirItalyClub CORPORATE, dedicated to the business segment and company users.

To welcome the new look and feel of the loyalty programme, for all those who are already registered or who will do during the launch phase, will be able to claim double points on the airline's new routes to North America.

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