Wednesday, 10 April 2019

New Air Canada ad campaign focuses on business class

Air Canada launched an expansive multi-media advertising campaign this week, to showcase for customers the industry leading attributes and benefits of its award-winning, North America Business Class service and its commitment to customer service excellence. The campaign is set to run until June 2, including a three-week television component starting today to coincide with the beginning of the NHL playoffs.
Photo CNW Group/Air Canada

"Air Canada's North America Business Class offers customers unmatched services and amenities that deliver on and even anticipate their expectations. This campaign will reinforce how our employees strive to earn our customers' loyalty each day by providing a superior travel experience through customer service excellence, while also highlighting the very real benefits to their businesses of choosing Air Canada Business Class," said Andrew Shibata, Managing Director of Brand at Air Canada.


"The superiority of Air Canada's Business Class has been recognized by numerous industry awards and confirmed by the 2018 Ipsos Reid Canadian Business Traveller Survey, which found Air Canada is the preferred airline for domestic travel for 92 per cent of frequent business travellers. Our unrivalled Business Class service is a key reason why Air Canada has been named the Best Airline in North America at the Skytrax World Airline Awards for seven of the last nine years, including in 2017 and 2018, when it also won the Skytrax Best Business Class in North America."

Among the unique offerings of Air Canada North America Business Class are an elevated end-to-end travel experience, with airport priority services, access to Maple Leaf Lounges, a dedicated aircraft cabin with larger seats, complimentary meal and beverage service including a wine selection curated by Air Canada sommelier VĂ©ronique Rivest, seatback in-flight entertainment with more than 600 hours of content in 15 languages and the Altitude Loyalty Program. Air Canada customers can also enrol in Air Canada for Business, a tailored program offering travel benefits for small and medium-sized enterprises.

The campaign, centred on the concept of "We're in the business of you", will feature one 60-second and two 15-second television spots, which can be viewed on YouTube (see links below). These will be supported by airport and arena out-of-home placements and extensive digital, print, social media (Facebook, Instagram, Twitter and LinkedIn), and other sales communications. The campaign was developed in partnership with FCB Montreal.

Air Canada, the only Skytrax Four Star international network carrier in North America, has recently won numerous awards for its Business Class and other services. These include:

    PAX International Readership Awards - Outstanding Food Service by a Carrier in North America and Best Business Class Amenity Kit in the Americas
    TripAdvisor Traveller's Choice Awards – Best Business Class in North America
    Skytrax – Best Airline Cabin Cleanliness in North America 2018
    Business Traveler USA - Best North American Airline for International Travel and Best North American Airline for Inflight Experience
    Frequent Business Traveler GlobeRunner Awards - Best Airline in the Americas and

Best Business Class Airport Lounge (both awards shared with Star Alliance partner United Airlines)




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