Monday, 25 March 2019

United Airlines gets even more politically correct with Mx - a non-binary booking option

Photo United
The US mega-carrier United Airlines has today said it will be the first US airline to go one step further in its politically correct agender and introduce a non-binary gender option throughout all booking channels in addition to providing the option to select the title "Mx." during booking and in a MileagePlus customer profile. 

From now on United customers can select  M(male), F(female), U(undisclosed) or X(unspecified), corresponding with what is indicated on their passports or identification.

"United is determined to lead the industry in LGBT inclusivity, and we are so proud to be the first U.S. airline to offer these inclusive booking options for our customers," said United's Chief Customer Officer Toby Enqvist. "United is excited to share with our customers, whether they identify along the binary of male or female or not, that we are taking the steps to exhibit our care for them while also providing additional employee training to make us even more welcoming for all customers and employees."

"At the Human Rights Campaign, we believe being acknowledged as the gender you identify with is part of treating everyone with dignity and respect," said Beck Bailey, acting director of the Workplace Equality Program. "By providing non-binary gender selection for ticketing and the gender-inclusive honorific 'Mx' in user profiles, United Airlines is taking an important step forward for non-binary inclusion."





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