Japan Airlines and Hilton Grand Vacations have announced a comprehensive plan to develop new programmes and services that capitalize on HGV’s vacation ownership and JAL’s Hawaii flight experience. These premium brands will work together to grow travel between Japan and Hawaii, as well as broaden options for enhanced vacation experiences in Hawaii.
A press conference was held in Tokyo on March 29 to announce the agreement. Pictured left, Jeff Bernier, SVP, sales and marketing – Asia at Hilton Grand Vacations and Tetsuya Onuki, managing executive officer at Japan Airlines Co., Ltd., presented an overview of the new agreement and details on future programs. (Photo: Business Wire)
The expanded relationship between HGV – a leading vacation ownership company with a strong global presence and resorts in both Hawaii and Japan – and JAL – an international airline – is expected to provide an elevated experience for travellers. This collaboration is in response to the increasing needs of Japanese travellers seeking memorable vacation experiences in Hawaii.
Highlights of the collaboration include:
Joint program development (anticipated to launch in April 2019) to provide current and prospective HGV members vacation products that come with a JAL flight and provide JAL customers with programs to experience HGV’s vacation lifestyle through its property portfolio.
Development of a “Flight Ownership Program” to offer a variety of status services for HGV members. This would be the first program of its kind to launch in Japan.
According to the Hawaii Tourism Authority, more than 1.5 million Japanese visitors travelled to the Hawaiian Islands in 2018, making Hawaii one of the leading vacation destinations among Japanese travellers. Specifically, HGV-related travelers from Japan represented 8 % and 16 % of arrivals in Oahu and the Big Island of Hawaii, respectively.
“We are excited to strengthen our partnership with Japan Airlines,” says Jeff Bernier, senior vice president, sales and marketing – Asia. “Through our collaborative efforts, we can further grow the Japan to Hawaii market and offer our owners and our guests enhanced vacation experiences, which can create lasting memories.”
