Saturday, 9 March 2019

British Airways to update First Class

The UK's leading airline British Airways is set to deliver significant changes to the onboard product and service in its First cabin, the firm's management confirmed earlier this week.

The new look is ready to launch at the end of this month and we're told it will include new menus, new amenities and new bedding. 

Passengers will be offered super-soft, sophisticated new male and female loungewear designed exclusively by luxury British fashion brand, Temperley London. The loungewear will be coupled with bespoke British Airways amenity bags, featuring Temperley’s “Star” design. The bags will be filled with products from No 1 British Skincare brand, ELEMIS, including products from the highly sought after ULTRA SMART PRO-COLLAGEN range*. The amenity kit contains the essentials to cleanse, revive and hydrate.

The airline’s chefs have also designed new delicious A La Carte menus that focus on fresh seasonal ingredients of British provenance. The new menus will be served on elegant bone china crockery, designed exclusively for the airline by high-end British tableware designer William Edwards. The new tableware will be accompanied by contemporary cutlery from Studio William.


Harking back to the golden days of travel, British Airways will bring back the afternoon tea service, showcasing the great British tradition of high tea. The menu will include a selection of sandwiches, delicate pastries and scones, as well as a wide range of tea infusions.   If you want something a little stronger than tea, well BA says there will be an updated selection of fine wines and champagnes served in new glassware, while soft drinks and spirits will be served from elegant cut-glass tumblers.

Carolina Martinoli, British Airways’ Director of Brand and Customer Experience, said: “As part of our £6.5bn investment for customers, we’re changing parts of the travel experience in our First cabin. Our teams of designers, chefs and customer service experts have carefully thought through the details we know matter most to our customers.

“In this, our centenary year, we’ve sought out some of the best British designers and manufacturers to work with to ensure travelling in First with British Airways is an unforgettable experience.”

The airline’s First customers will benefit from an improved turndown service for the perfect night’s sleep, thanks to new luxurious 400 thread count bedding, accompanied by a foam fibre mattress topper. Customers will also receive a stylish new day blanket and bolster cushion.

And those wishing to relax and enjoy the 1,000 hours of programmes available on the in-flight entertainment channels, can do so through high performance headphones crafted by Meridian, the British Pioneers of High Resolution audio.  

British Airways’ First customers continue to have access to the airline’s exclusive First Wing at Heathrow Terminal 5. Re-designed and unveiled in 2017, the First Wing provides customers with a private check-in area leading through to dedicated security lanes, which grant customers direct access to British Airways’ prestigious First Lounge.

Now if only the Air 101 petty cash box would run to more than just £1.37 we'd all be packing our bags for a fancy New York trip. 




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