Monday, 3 December 2018

WestJet's Christmas Miracle goes global in search of unique traditions


WestJet today unveiled its Christmas Advent calendar alongside its Uniting Through Traditions video, that showcases global traditions and the importance of spending time with the ones you love this holiday season.



Over a month, spanning 16 countries and six continents, Blue Santa took to WestJet's global skies to experience seasonal traditions and to spread holiday cheer. From Dec. 3-25, WestJet's Advent Calendar will showcase daily his discoveries from around the globe with the help from worldly WestJetters – and may include a few extra surprises in between. WestJet's Twitter feed and Facebook page will also be updated daily with WestJet's Advent calendar content.

During his journey, Blue Santa also surprised special guests with magical reunion experiences in London, England in WestJet's Uniting Through Traditions video. The video features heart-warming reunions between Halifax parents and their faraway daughter, a fun-loving Grande Prairie duo whose best friends live thousands of miles away and a long-distance couple with a story of true love.

"The storytelling in WestJet's Advent Calendar and Uniting Through Traditions video underscores that being with the ones you love during the holidays is the greatest tradition of all," said Richard Bartrem, WestJet's Vice-President Marketing Communications. "Since our first Christmas Miracle in 2013, WestJet's tradition has been to celebrate and promote the Christmas spirit with our guests through our caring culture. This year we're thrilled to be able to take our Canadian spirit to the world through Blue Santa's travels while bringing some of the world's spirit back home with us to share."

Live until Dec. 31, WestJet followers are also encouraged to create their own reunions through WestJet's location finder. Participants can enter their location and the location of a loved one and WestJet will suggest a great place for them to reunite. By participating in the contest each guest will be entered to win round-trip economy airfare for two anywhere WestJet flies. Terms and conditions apply.










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