United Airlines MileagePlus, loyalty programme has been awarded the 2018 Frequent Traveler Titan Award as the leading and most innovative airline loyalty program in the Americas. The Titan Awards are awarded to one airline, hotel and rental car company by a board of notable loyalty leaders who have been an integral part of building the loyalty industry.
"It's a tremendous honour to be recognized by this industry's leadership for having the best airline loyalty program in the Americas," said Luc Bondar, United's president of MileagePlus and vice president of Loyalty. "It is our goal to make sure MileagePlus members are taken care of at every step of their travel journey and we look forward to continuing to find new opportunities to enhance the experience for all of our members.".
"We congratulate United MileagePlus for earning the prestigious Frequent Traveler Titan Award for the Americas," said Henry Harteveldt, Titan Awards chair and noted airline industry analyst. "Our distinguished panel of six travel industry loyalty pioneers recognizes MileagePlus's industry-leading strength and value across the Americas." 
