Wednesday, 12 December 2018

Priority Pass dilutes offering with discounts

Leading airline and airport lounge membership programme Priority Pass is diluting its offering with a range of conditional discounts through its app and website.

Now, according to Collinson, the benefits and loyalty people behind Priority Pass, members can now enrich their pre-flight experience through specially negotiated offers at hundreds of dining, spa, retail and airport services. The new offers mark the move away from a pure business product of lounge access and associated products to a more leisure based general benefits programme. 

Priority Pass Members can access over 800 conditional discounts, upgrades and free gifts with certain purchases, at 146 airports in 32 countries across Asia Pacific, Europe, the Middle East and the Americas. The company promises to add more airports in the coming months. 

Some of those offering discounts through Priority Pass include Eraman Duty Free Malaysia, The Shilla Duty Free Korea, Orient King Power China and Lagardere Travel Retail Hong Kong.