Wednesday, 12 December 2018

BA updates in-flight entertainment for Christmas

Jingle bells, jingle bells, jingle all the way! The UK's British Airways is helping its passengers get in the mood for the festivities with an enhanced inflight entertainment offering.

Up to 40 new films, TV show episodes, audio books and music CDs have been introduced under the ‘Festive Cheer’ category. ‘The Holiday’ and ‘Elf’, last year’s two most popular Christmas films on board* return, alongside ‘Gremlins’, ‘Home Alone 2: Lost in New York’, ‘Scrooged’ and ‘Miracle on 34th Street’.

In terms of television, customers can relive classics like 'The Vicar of Dibley Christmas Special' or hone their lunch preparation with 'Nigella: At My Table Christmas Special 2017'. And for those who prefer to listen to tree-mendous music, there are carols from The Choir of King’s College Cambridge.


Carolina Martinoli, British Airways' Director of Brand and Customer Experience, said: “The festive season is a special time for customers and this new channel should help them to feel particularly Christmassy on our flights. Alongside popular film favourites, we’ve also got hilarious comedy, interesting documentaries, and rousing carols. There is something for everyone.”

To accompany the festive in-flight entertainment, British Airways will also be serving Christmas meals on flights as the day approaches.

The airline is in the midst of a £6.5 billion investment for customers which includes new cabins in its Boeing 777 aircraft operating out of Gatwick.  The new aircraft cabins feature an in-flight Panasonic entertainment system which has been updated with larger HD screens. The screen size has doubled from six to 12 inches in World Traveller Plus and increased from six to 10 inches in World Traveller.

British Airways lays on festive entertainment with up to 40 new Christmas films, TV show episodes and audio available
Popular favourites including Elf and The Holiday feature

The British Airways Festive Cheer category is available on the majority of the airline’s in-flight entertainment systems, that is approximately two-thirds of the long-haul fleet in-flight entertainment systems. Short-haul and other systems will have a much smaller subset of items from the special content. The Festive Cheer category doesn't replace existing programming, the airline will continue to offer over 1,000 hours of films, TV and audio content.

(Photos British Airways)