Friday, 2 November 2018

JetBlue's newest special livery celebrating the Brooklyn Nets

The American low-cost airline, JetBlue, is also known as New York’s Hometown Airline and has demonstrated its ties with and love for the city with its latest special aircraft livery, that celebrates the Brooklyn Nets.

The new look jet, nicknamed "BK Blue” was designed by a team of Brooklynites and New Yorkers. The aircraft honours New York City’s largest borough with special touches unique to Brooklyn such as street art, architecture, and hip hop. 

Additional highlights of the livery:

Straying from the airline’s traditional blue paint scheme, this all black and white aircraft includes the Brooklyn Nets logo on the tail, the silhouette of the Brooklyn Bridge and Barclays Center on the fuselage, and the phrase “Spread Love” on the underbelly.
The design includes the airline's co-branded trademark with New York State's iconic tourism campaign and logo, I LOVE NEW YORK, solidifying JetBlue’s status as the official hometown airline of New York.
Aligned with JetBlue’s mission of inspiring humanity, “BK Blue” will “Spread Love” and award-winning service as it travels throughout JetBlue’s network in the U.S., Latin America and the Caribbean.

“For JetBlue, continuing our partnership with the Brooklyn Nets and Barclays Center was a slam dunk,” said Marty St. George, executive vice president commercial and planning, JetBlue. “Crossing the bridges into Brooklyn, you’ll find that the borough has a distinct personality and some of the most loyal customers and fans around. Our full court press approach makes our unique product offerings like Fly-Fi accessible to customers both in the air and at Barclays Center.”

The new Airbus A320 livery was revealed at JetBlue’s Hangar at New York’s JFK International Airport. To celebrate the tip-off of the 2018-19 NBA basketball season, the extended partnership and this new plane, the Brooklyn Nets revealed their new Nike NBA City Edition uniform and merchandise line with a fashion show.

City Edition uniforms are designed by Nike to honour each NBA team’s hometown in a unique way, and this season, the Nets’ City Edition uniforms will honour The Notorious B.I.G., who grew up and made a name for himself in the borough’s Bed-Stuy neighbourhood.

The black uniform features a multi-colour “Brooklyn Camo” pattern inspired by the iconic rapper, which runs down the sides of the jersey & shorts, and along the sleeve & neckline piping. The pattern represents the cultural diversity in the borough, which is home to people of all races, religions, and ethnicities, who have one important unifying trait – Brooklyn swagger."

JetBlue is the only major commercial airline based in New York City and New York State and as such is uniquely placed to adopt the Hometown Airline mantle and JetBlue proudly celebrates that hometown pride,  The airline employs 7,600 crewmembers in the New York area and serves nine airports in New York State including Albany, Buffalo, Newburgh, New York, Rochester, Syracuse, Westchester County and of course, JFK.  From JFK, JetBlue offers up to 170 daily nonstop flights to more than 70 destinations throughout the United States, the Caribbean and Latin America. Last year 14.1 million travellers passed through JetBlue’s home terminal -T5.

(Images JetBlue / Business Wire)