Tuesday, 4 September 2018

British Airways introduce new business menus

The UK's flag-carrying carrier, British Airways is going to be introducing new menus for business class cabin, from 12th September.

The new menus with improved recipes and signature warm breads, with dishes developed around key British ingredients. Launch options will include shaved Herefordshire roast beef on a tartar cream with rocket, British reared pork sausage and mash and a celebration of British cheeses.

On the airline’s longer short-haul flights to destinations such as Faro, customers will now have the choice of two hot options and one cold. Menus on flights to and from Heathrow will also be changed twice a month, rather than monthly.

Carolina Martinoli, British Airways’ Director of Brand and Customer Experience, said: “We’ve been investing in our meals for customers – our new long-haul Club World menus are proving incredibly popular and we want to be able to replicate that quality and choice in our short-haul Club Europe cabin too. Many of our fliers travel regularly so we think they’ll appreciate more variety and great quality ingredients. Our focus on provenance will also deliver seasonal dishes from around the British Isles.”

As well as enhanced food, the airline will also be refining the beverages on offer, with new wines served in quarter bottles and coffee provided by British speciality roaster, Union Hand-Roasted coffee.

In economy, the airline will continue to sell overpriced food introducing a new Autumn M&S On Board menu launch, including a chicken and bacon sandwich. A new vegetarian café sandwich selection called ‘Life On The Veg’ will be making its debut.

The airline has been struggling in recent years, no longer recognised as one of the world's top five airlines.