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| Photo Impossible Burger from Impossible Foods |
Air New Zealand is making the Impossible possible for its business class passengers, at least in terms of what's on the menu for its in-flight meals. The airline is going to be serving up the trendy, award-winning plant-based Impossible Burger as a part of its Business Premier menu on flights from Los Angeles to Auckland.
You might have heard of the Impossible Burger, it is the latest in-thing to have in LA, Silicon Valley, New York and a number of other US locations, and unlike many other burgers, both up in the air and down on the ground, this one is meatless. It is, as Impossible Foods puts it, "Our burger is made from simple, all-natural ingredients such as wheat, coconut oil, and potatoes. What makes the Impossible Burger unlike all others is an ingredient called heme."
Yes, heme is what its called and is the key magic ingredient, which is an iron-containing molecule which comes from the roots of soy plants. The heme in the Impossible Burger is the same as the heme found in animal meat. The result is, we're told because it isn't yet available over here in the UK, a plant-based burger that cooks, smells and tastes like beef and yet contains no animal products at all.
Niki Chave Inflight Customer Experience Manager at Air New Zealand tells how the airline has been watching Impossible Foods for a while now and is pretty impressed with its work. "Like Impossible Foods, we are committed to offering our customers a fresh and innovative approach to cuisine. We're incredibly excited about this partnership and the opportunity to offer our Business Premier customers travelling from Los Angeles to Auckland a delicious plant-based option that tastes just like the real deal."
"We're confident vegetarians, flexitarians and dedicated meat lovers alike will enjoy the delicious taste of the Impossible Burger, but for those who want to stay with the tried and true it will sit alongside our regular selection of menu items prepared by our talented culinary team and consultant chefs."
Dr Patrick O. Brown, founder and CEO of Impossible Foods says the company's mission is to make the global food system more sustainable by making products that don't compromise on sustainability, nutrition or taste. "We launched with high-credibility, innovative chefs known for their delicious burgers, so it's no coincidence our first airline partner has been named Airline of the Year for five straight years." Adding, "The Impossible Burger is available in nearly 2,500 restaurants throughout the United States and now Air New Zealand will help us take the Impossible Burger to even greater heights."
The Impossible Burger will now be served on flights NZ1 and NZ5 from Los Angeles to Auckland until the end of October.
