Tuesday, 22 May 2018

Painting the skies pink: Swoop livery unveiled

Today the first Boeing 737-800NG aircraft was delivered to Swoop, marking one of many exciting milestones as the airline prepares for the launch of operations on June 20, 2018. In the coming weeks and months, Canadians can look forward to many exciting milestone announcements, from Swoop's official uniform unveiling to the launch of a range of international destinations.

The unveiling of Swoop's livery has been much anticipated, prompting Swoop to share a first look teaser image on social media last week. Emblazoned with the eye-catching magenta Swoop logo, and magenta accented tailfin and winglets, this is the first of six Boeing 737-800NG aircraft to be delivered this year. Today Swoop released the official livery photos and a time-lapse video of the aircraft being painted.

"The delivery of our first aircraft is yet another exciting milestone as we begin the final countdown to Swoop's operational launch," said Steven Greenway, Swoop President and CEO. "The phenomenal team at Swoop has been working tirelessly towards our first flights and everything is "GO" for Swoop to take to the skies on June 20."

Swoop will operate a modern fleet of Boeing 737-800NG aircraft which offer superior reliability and fuel efficiency and are equipped with blended winglet technology to improve aerodynamic performance and reduce fuel burn by up to four percent. Optimizing efficiencies while minimizing maintenance and operating costs is an important cornerstone of Swoop's ultra-low-cost business model.

With 189 seats - including 39 extra legroom seats offering an additional 4-6 inches of space - the aircraft interior features 'pop of colour' accents like embossed leather headrest covers, and bullnose strips. The aircraft interior is also outfitted with amenities including in-seat power, fully adjustable headrests, WiFi connectivity and in-flight entertainment.

The Boeing 737-800 aircraft has three onboard lavatories: a single lavatory in the front and two in the back. And no, travellers will not be charged to use the bathrooms on board. Swoop's Duty Not Free initiative was nothing more than a widely-shared April Fool's Day prank, with most travellers catching on to the ruse quite quickly.

Swoop has named their first aircraft #Hamilton as a nod to their first airport base at John C. Munro International Airport in Hamilton, Ontario. Swoop plans to name the first four aircraft after people and places that have been integral in the journey to launch. With two more aircraft delivered in 2018, Swoop partners and travellers can expect an aircraft naming contest later this year.