Thursday, 4 January 2018

EL AL Israel Airlines Continues its Renewal

More developments for Israels El Al as it strives for profits,  the airline has expanded its network with routes to North America, including the launch of a nonstop flight between Tel Aviv and San Francisco. The flights are scheduled to operate 3 times weekly on the new Boeing 787 aircraft and will start during the last few months of 2018.

In an effort to increase the dwindling passenger loads on El Al's European routes the carrier is introducing new routes and a new fare structure. There are 3 different family branded fares: Classic, Flex, Lite and new destinations include Larnaca, Kiev, Budapest, Prague and Berlin.  

EL AL's 737-800 aircraft flying to Europe will offer a new, gradually implemented, seating configuration; Economy Class seats will be replaced by new, comfortable slim seats, Business Class seats will also be replaced and a USB socket will be installed in each seat (in all classes of service). In addition, EL AL's 737 aircraft will introduce a gradually implemented innovative Internet service onboard that will enable passengers to enjoy wifi during the flight.  It's estimated that the entire fleet will be reconfigured by the end of 2019. 

The new fare structure. 

Lite - a new product at EL AL! The basic flight ticket includes one carry-on and food and beverages service; additional paid services including checked-in baggage and seating may be added;

Classic – includes one carry-on, seating, food and beverages and one checked-in baggage;

Flex – enabling maximum flexibility (unlimited changes + cancellation) for all Economy Class booking classes (not only higher booking classes); the ticket includes a variety of services: 2 carry-on bags, expanded seating options (including preferred  seats),  food and beverages, checked-in baggage and additional services that will be introduced in the future.

EL AL`s Frequent Flyer Club members will continue to accumulate and redeem points based on an updated ratio that will be communicated in the future.

David Maimon, President & CEO of EL AL: "EL AL continues to innovate while adapting to the growing competition on flights to Europe, both among leisure and business travellers. Among leisure travellers, price is now a critical factor. At the same time, the business passengers are interested in products that offer maximum flexibility, schedules that are best-suited for business activities, business class service and more.

Today, we are launching a new pricing model to all of EL AL's European destinations for Economy Class product, while maintaining the highest standards. The new model will allow EL AL passengers to fly at attractive prices and choose, with complete transparency, the flight package that best suits their needs. The Business Class offering will not change."

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