Tuesday, 8 August 2017

Singapore Puts On The Style For New Safety Briefing

As many airlines the world over are now realising that the pre-flight safety briefing video needs to have a bit of 'Omph' to grab our keep our attention these days. It's also has become an outlet for such creativity that airlines hope they will become the talk of the town - or at least go viral on social media.   

Singapore Airlines is no exception, they've definitely gone for 'style' over humour as befitting an airline of their stature and reputation. In this new video that's just a little short of six minutes viewers follow the Singapore Girl as she travels to familiar landmarks such as Boat Quay, The Intan Peranakan Home Museum, River Safari, Haji Lane, Henderson Waves, Capitol Theatre and Gardens by the Bay. At each location, she meets diverse characters engaged in different activities that creatively demonstrate the safety instructions.

This new and most definitely arty safety video is a result of a special agreement between Singapore Airlines and the Singapore Tourism Board, who will work together to promote Singapore as premier vibrant destination. Together they are investing SGD$10 million on marketing, technology, promotions and events to showcase Singapore.

“Our new safety video provides a more captivating way of effectively presenting safety information to our customers as compared to the more conventional approach that we have taken up to now. At the same time, it proudly showcases many familiar spots in our home base of Singapore to a global audience,”  Singapore Airlines Senior Vice President Sales and Marketing, Mr Campbell Wilson.

“We are delighted that SIA’s new safety video offers a warm and refreshing take in conveying safety information by weaving in Singapore’s vibrant cultures, attractions and sights. Through this video, which also celebrates the places and people it features, millions of travellers on board will get to acquaint themselves with the alluring possibilities that the city offers, while noting the latest in safety information,”  Ms Lynette Pang, Assistant Chief Executive, Singapore Tourism Board.

“It is like taking our customers on a walk through Singapore, the locations featured in the video help show Singapore as a modern cosmopolitan city with unique culture and heritage, and I am honoured to be part of this wonderful journey.” Ms Elizabeth Quek, the cabin crew member chosen to be the Singapore Girl in the new safety video. 

The new in-flight safety video will be screened on SIA flights from the end of the year, but you don't have to wait that long to see the new video, for it is right here, right now.  Watch it for yourself and see if, like me, it makes you hungry to again explore the wonder that is Singapore on SIA of course!


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