For many tourists who've experienced the more brusque side of flying with Ryanair - huge fees for printing off boarding passes, for example, it may well be too little too late.
However, Ryanair would beg to differ; the airline has connected a leap of 4 per cent year on year for passenger figures in December directly to its new softer approach to customer service.
Gently does it: Ryanair has toned down its previously brash website
The carrier flew 4.8million passengers in December 2012 rising to 5million for the same month in 2013. In total, Ryanair carried 81.4million flyers last year.
Ryanair’s Robin Kiely said: 'Ryanair carried a new record of over 5m customers in December, thanks to the success of our lower fares, easier-to-use website and customer service improvements.
Further service improvements are due to be rolled out over the coming weeks and months as Ryanair continues to lower prices and improve our industry leading customer service in 2014.'
Flying high: The airline saw a 4% increase in passengers in December 2013
The budget airline, which was recently voted worst brand for customer service by Which? magazine readers, has revamped its website to make it more transparent.
The site, which used to be a garish affair with its bright yellow and blue design, has been simplified to a more corporate-looking blue-and-white colour scheme with customers able to book a flight using less than half the number of clicks previously needed.
The company has also improved the booking process by eliminating many of the options that customers have to manually decline, including priority boarding, car hire and airport transfers.
At its worst, the website would automatically sign customers up to eight extra paid-for services which they had to opt out of and it would take around 17 clicks to book a flight. Now it takes just five.
CEO Michael O'Leary last year apologised to shareholders and admitted that the airline should 'try to eliminate things that unnecessarily p*** people off'.
The latest figures will be a relief for the carrier, which issued its second profit warning in two months last November, a move which caused an 11.5 per cent drop in share prices.