British Airways has revealed that its customers can now use their Avios points to pay for all or part of the cost to select their seats on BA flights.
Until last week, customers who did not have access to free seat selection could choose to pay to select their seats. Now, customers will also have the option to choose to use Avios, the currency of the British Airways Executive Club, to reduce the cost of seat selection, or to cover the cost in full.
British Airways offers free seat selection for Gold and Silver members of its Executive Club from the time they book, and also offers free seat selection for Bronze members seven days before their flight departs. The move, therefore, will be of the biggest benefit to Blue members who can now choose to use their Avios, instead of cash, to select their seat.
James Hillier from the British Airways Executive Club said: “It will be of particular benefit to those in the Blue tier, and we hope this further demonstrates to these members the benefit of being part of, and collecting Avios through, the Executive Club.”
