Tuesday, 17 April 2018

Icelandair Inspires Passengers to Capture Stunning Aerial Shots From 32,000 Feet


Celebratory flight 'Iceland By Air' takes a special route over Iceland's spectacular sights to mark the arrival of its new Boeing 737 MAX 8 plane 



'Iceland By Air' provided passengers with a unique flight plan to witness some of the country's breathtaking landscapes such as Jökulsárlon Lagoon from the best seat in the house onboard the new plane

Icelandair's first new Boeing 737 MAX 8 takes to the skies boasting an enhanced cabin space and newly designed windows for better viewing, improving customer comfort and experience, making time well travelled
The Boeing 737 MAX 8 plane joins Icelandair's fleet making appearances throughout the network and flying over the Atlantic Ocean every day
Icelandair will receive 16 new aircraft in the next four years as part of its commitment to continually improve its customer experience, ensuring that passengers enjoy the journey as much as the destination.
The transatlantic airline, Icelandair welcomes its first new Boeing 737 MAX 8 with a unique celebratory flight 'Iceland By Air' that took a special route over some of Iceland's most stunning landscapes and sights.

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All Icelandair planes are named after Icelandic volcanoes or areas of Iceland's spectacular natural beauty. The new Boeing 737 MAX 8, named Jökulsárlon, took a bespoke flight plan which allowed passengers to catch a glimpse of its namesake, Jökulsárlon Lagoon as well as aerial sights of the black sand beach at Reynisfjara and the Vatnajökull glacier.

Hosted by top Icelandic landscape photographer, Páll Jökull, guests on board the celebratory flight were provided with an in-air tutorial to learn how to take the best aerial photographs from the newly designed windows for better viewing. Páll's photography tips helped passengers to get the perfect shot: using the aircraft's new LED lighting system to light the photo and the better-designed cabin windows to help frame it. 'Capturing a good photo from the Boeing 737 MAX is a combination of the light available and the composition of what you see out there, landscape/sky, and will be made easier with the new redesigned windows,' advises Jökull.

Passengers toasted the new plane with Icelandair's special-edition 737 Transatlantic Icelandair Pale Ale, available onboard and in the Icelandair Saga Lounge at Keflavik International airport for a limited time. The beer contains an abv of 7.37% and is made with hops from the Pacific Northwest (where Boeing planes are made) and European malts as an homage to the journey these planes will make.

Icelandair's new Boeing 737 MAX 8 provides an improved customer flying experience with a re-designed cabin interior and customisable LED lighting. Incorporating years of customer research into the design, the enhanced cabin features a Boeing Sky Interior, fitted with modern-sculptured walls that cleverly lead your eye to the window. Additional thoughtful touches have been added, with larger overhead cabins to give passengers extra space to store their carry-on luggage more easily.

Icelandair's newest plane also sets new standards in fuel-efficiency and performance with up to 20 percent more fuel-efficiency* and increasing its range by up to 3,515 nautical miles. The 737 MAX incorporates the latest quiet engine technology to reduce the noise footprint of the aeroplane by up to 40 percent.

The carrier will add a total of 16 new Boeing 737 MAX 8 and Boeing 737 MAX 9 aircraft to its fleet over the next four years, enabling the airline to further bolster its' growing network.

The new plane will complement Icelandair's existing fleet of 757 and 767, all perfectly suited for mid-range flights and the airline's operation of transatlantic and European routes.  

Björgúlfur Jóhannsson, President and CEO at Icelandair comments, "Welcoming 16 new aircraft into Icelandair's fleet over the next four years marks our commitment towards continually improving our customer experience. The Boeing 737 MAX family will enable us to continue to strengthen our route network and offer our customers choice and flexibility in this highly competitive environment.'

In early summer 2018 the airline will start five new North American routes in addition to commencing flights between Dublin and Reykjavík. Icelandair has also recently simplified its onboard product to offer two travel classes: Saga Premium and Economy to best suit their customers' travel needs. In addition to investing in its product in the air and strengthening its network, the customer online experience has been updated too with a newly launched website that's available in 16 new languages and easier than ever to navigate.

All passengers onboard the Boeing 737 MAX 8 over the next month can take part in capturing the perfect photo from the air using #IcelandByAir to enter with the winning photos to be featured in Icelandair's in-flight magazine and showcased on Icelandair's website. To check out photographer Pall's tips to, to find out more about the competition or book with Icelandair please visit http://www.icelandair.com.
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