Wednesday, 22 November 2017

Skyscanner Predicts Savings For Black Friday & Cyber Monday



 Skyscanner, the global travel search engine, has taken a data deep-dive to scope out the destinations that are top-of-mind for travellers and the deals they can expect once the Thanksgiving hangover has subsided. More than 100 million Americans braved the cyber waves last Black Friday and Cyber Monday, exceeding all online shopping forecasts, and Skyscanner is anticipating a record-breaking 2017.

Historically, Black Friday is a peak time for search and to book travel. After analyzing data from the site's more than 60 million monthly users, Skyscanner found that in 2016, the average domestic flight price (US to US) was $610, while the average international flight price (The US to International) was $1,500. For Black Friday in 2016, the average ticket price for flights booked on that day was $320, while international was $780. Therefore, based on this historical data there is potential for a nearly 50 percent savings for flights booked on Black Friday. 

To that end, Skyscanner took a close look at the top five destinations that are most popular in terms of searches and exits from Skyscanner.com around Black Friday and Cyber Monday. The results were unanimous, with Las Vegas, London, Los Angeles, Miami and New York leading the charge, and fortunately, attractive savings for each of these destinations:







TOP SEARCHED DESTINATIONS
Black Friday: In 2016, top 5 searched cities from United States on November 25, 2016 were:

Cyber Monday: In 2016, top 5 searched cities from United States on November 28, 2016 were:
London
New York
New York
London
Miami
Miami
Los Angeles
Los Angeles
Las Vegas
Las Vegas

TOP BOOKED DESTINATIONS
Black Friday: In 2016, top 5 redirects (exits) cities from United States on November 25, 2016 were:

Cyber Monday: In 2016, top 5 redirects (exits) cities from United States on November 28, 2016 were:
New York (average ticket price - $340)
New York (average ticket price - $328)
London (average ticket price - $756)
London (average ticket price - $632)
Los Angeles (average ticket price - $350)
Los Angeles (average ticket price - $328)
Miami (average ticket price - $268)
Las Vegas (average ticket price - $216)
Las Vegas (average ticket price - $244)
Miami (average ticket price - $277)

Skyscanner data reinforces that it has never been easier to travel, and with the holidays approaching, the desire to book travel becomes ever more desirable and the possibility more attainable.





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