Friday, 11 July 2014

ANZ Pulls Sexist Safety Video

The words “Fasten your seatbelt” have never been so alluring, at least for some that happened to view the new flight safety video from Air New Zealand,  however not everyone was impressed with the kiwi carrier's latest in-flight video, which puts scantily clad Sports Illustrated models front and center.

The video, titled “Safety in Paradise,” featured Australia’s Jessica Gomes along with Christie Brinkley, Chrissy Teigen, Hannah Davis and Ariel Meredith all running through the routine of aeroplane safety pointers while looking glamorous in their bikinis on the shores of the Cook Islands.
The four-minute clip, which has been viewed more than 5 million times on YouTube, sparked an online backlash, with a petition attracting 10,000 signatures on
Led by Melbourne woman Natasha Young, the petition says the safety video is sexist and “should not be an excuse to objectify the sexualized female body.”
“This video completely disregards passengers who find it offensive for religious reasons, who have body image struggles, who are parents concerned about their children’s impressionable nature, who believe women deserve more respect, and who have teenage daughters who deserve more respect,” the petition reads.
“This video is culturally insensitive; it disregards those who are conservative by nature and are uncomfortable with its imagery and disregards passengers who have been exposed to sexual assault.
“Air NZ appears determined to insist that skies are sexy regardless of who they offend.”
Some people (well, men) loved the video, others found it sexist, and more couldn’t see what the fuss was about. An Air New Zealand spokesperson said the video was not pulled due to the online backlash and it was always intended to be removed after it had completed its run. Proving once again the airline doesn't listen to its passengers and customers.